An aspiring freelance writer recently emailed asking me how to increase her chances of placing articles with editors. She seemed eager to learn and willing to work, so this is what I told her:
- Keep your pitches (and requests in general) to a single paragraph. If you can’t sell a story or request for help in just a few sentences, you won’t be able to sell it in several paragraphs, which is annoying and disrespectful to an editor’s time. If they want more information, they’ll ask.
- Ask 100 editors if they’ll run your story. After most or all ignore you, ask them 3-4 times more. Often times it takes that much to get a favorable response, even after you get some good bylines under your belt. Usually I start by emailing my top 25 editors, and if no one bites, I’ll increase that number. But I didn’t place my first story with Wired Magazine until the 100th editor!
Lastly, I’d argue that most beginning writers struggle with wordiness. They like to hear themselves talk, and it shows in their bloated writing, which neither editors nor readers like. It sounds obvious, but to succeed as a freelance writer, you must be able to write in a way that appeals to a lot of other readers.
Think short sentences. Crystal clarity. Spicy words. Well-researched and genuine arguments. And in an increasingly distracted world, compelling writing requires more brevity than ever before.
Placing articles ain’t easy, but it’s totally worth it.