Brazil sees piracy as marketing tool rather than property theft
The AP explores the phenomenon of Brazilian technobrega – a movement that encourages and exploits pirated music in an effort to promote ticket sales of live show performances. It’s a very interesting read on a country I know and love.
From the article: “‘Piracy is the way to get established and get your name out. There’s no way to stop it, so we’re using it to our advantage,’ explains Gabi Amarantos, who frequently appears on Brazilian TV on the strength of bootleg sales of her CDs (from which artists don’t get a cut).”
Again, if you haven’t already go watch Good Copy Bad Copy like now. Go on. Shoo! It’s really good — though it does contain some explicit language given the coverage of hip hop music and copyrights.