Blake Snow

content advisor, recognized journalist, bodacious writer-for-hire

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal
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Tagged beta

Beta is dead

I’ll let you in on a little secret: Beta, that silly subhead you see on so many websites, has been dead for quite some time. It just took a while before someone came out and said it. Here’s my latest from GigaOM, also syndicated on CNN/Fortune, entitled “Beta is dead”:

“Beta, as it pertains to web sites, has seen better days. Not long ago, saying the word as part of your web development cycle could help land venture capital even faster than claiming “community,” “paradigm shift” or “disruptive technology.” Now, the term is dissipated and confusing.

“While the specific origin of its use is unknown, beta as a tagline was popularized by a Google with the release of Google News in 2002, and later, Gmail in 2004. From there, startups quickly followed suit. By 2006, it seemed like every new web site was “in beta.” Continue reading…

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It’s time to drop “beta,” Gmail

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Gmail launched in March 2004. But after more than four years, the site still uses “beta” on its logo.

For the uninitiated, “beta” is a fancy way of saying, “this software or website is a work in progress.” But all software and websites are works in progress, so the term is primarily used today to sound cool — nothing more.

So let’s drop that “beta,” Google. Besides, you’re not as cool as you once were (but I still love ya).

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