Blake Snow

I write sentences for a living: writer-for-hire, bestselling author, content creator

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It’s time to drop “beta,” Gmail

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Gmail launched in March 2004. But after more than four years, the site still uses “beta” on its logo.

For the uninitiated, “beta” is a fancy way of saying, “this software or website is a work in progress.” But all software and websites are works in progress, so the term is primarily used today to sound cool — nothing more.

So let’s drop that “beta,” Google. Besides, you’re not as cool as you once were (but I still love ya).

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