Blake Snow

content advisor, recognized journalist, bodacious writer-for-hire

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal
It looks like you're new. Click here to learn more.

Tagged Sega

Console Wars (the book) might be better than the very games that fueled the fire

consolewars-coverFor any male readers born from the mid ’70s to early ’80s, listen up—Console Wars by Blake Harris has it all: your childhood, the answer to your next marketing challenge, cultural divides, innocence, under bellies, triumph, and loss.

It’s also the only book I’ve ever read that made me feel as young as I am old. Take these gems, for example:

  • “There was no such thing as a magic touch, and it wouldn’t have mattered if there were, because the only thing it takes to sell toys, vitamins, magazines (or anything) is the power of story. That was the secret. That was the whole trick: to recognize that the world is nothing but chaos, and the only thing holding it (and us) together are stories… When you tell memorable, universal, intricate, and heartbreaking stories, anything is possible.”
  • “Tony Harman was prepared to leave with his tail between his legs (smiling, though, as his thesis that western cultures can make great games too had made it all the way to the top), but he decided to try one more approach. “Let me just ask one more question,” he said, taking a step toward [Nintendo President] Yamauchi. “How many bad television commercials do we make each year?” Continue reading…

Business Week: Game Mascots We Love

As of September 2006, Nintendo had sold 275 million Mario games worldwide easily making the little Italian plumber the best selling game character of all time. To put that into perspective, imagine all other notable game characters, combine them, and you still won’t account for half of what Mario has sold. Not Halo, not Gran Turismo, not even Nintendo’s own Pokemon or Zelda come close.

And he’s still selling. “Mario is a gaming icon that has had and continues to have a huge impact on the gaming world,” admits once Nintendo rival Takashi Iizuka of Sega. But even though single game sales may never resurface to the level of 1980s gaming, Mario isn’t the only franchise character still thriving. The franchise formula continues to work to this day assuming the playable characters maintain their appeal.

Continue reading at Business Week…

GigaOM: 5 Reasons the New Mario and Sonic Partnership Doesn’t Really Matter

Former rivals Nintendo and Sega announced today a mashup title featuring the largest two franchise characters in video game history. Mario and Sonic At the Olympic Games will exclusively ship for Nintendo’s DS and Wii platforms later this year preparatory for the 2008 Beijing Olympics. Granted, cross-promotional games like Square/Disney’s Kingdom Hearts and Lego Star Wars have sold well in the past, but here are five reasons why the announcement doesn’t really matter.

Continue reading at GigaOM…