Blake Snow

because triumphant companies need better stories

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal
It looks like you're new. Let me show you around.

Tagged watches

Timex “easy reader” is precisely that

timexeasyreader

The Timex easy reader is the best watch I’ve ever owned. The reason: The clock typography is perfectly weighted, sized, and immediately recognizable. You might say a watch is just a watch, or that the time it takes to discern one analog clock from another is immaterial.

It’s not.

After using my smoking hot Puma watch for a year, the milliseconds gained in using the Easy Reader is noticeable. Not enough to lengthen my day. But from a user experience, it just feels right.

I’ll still reach for my Puma for style and casual reasons. But for everything else, I prefer the Easy Reader. Know what font it is by chance? It looks like its from the Bookman family, but I haven’t found an exact match.