Courtesy Chevrolet/Barry Staver
A strange thing happened to me recently. I started getting invites from consumer goods companies to attend travel-related press trips. For instance, a deodorant company built an epic treehouse in Tennessee and wanted me to stay in it, even though it’s not available to the public. A razor manufacturer wanted to fly me and a guest to the Bahamas under the guise that I’d mention their name while writing about the completely unrelated resort.
Why are companies doing this? Because people don’t watch ads anymore. That and up-and-coming generations increasingly value experiences (such as travel) above things (such as consumer goods or even cars). In any case, I had previously declined these invitations. That is until Chevrolet offered to let me drive their new electric car through Rocky Mountain National Park. Since both of those interest me, I begrudgingly said, “Yes!” Continue reading…
I had the opportunity to mix business with pleasure and attend Coachella in Palm Springs over the weekend. Here are my fragmented thoughts:
- The facilities are top-notch. From condiment tables, cleanliness, artist murals, and precise sound systems, to the easy-going crowds made it an enjoyable experience. I was dreading Lollapalooza-like mayhem, but the polo grounds were a delight. Did I just mention the facilities as the most memorable part of the show? I think I did. Continue reading…
I work as a volunteer youth leader in my not-so-spare time. Last week, I offered to chaperone a campout for the following Friday, even though I hadn’t been camping in more than five years (note: I define camping as at least sleeping in a tent).
To be honest, I initially decided to go to merely show my support for the younglings. Up until then, I had largely written-off camping as a boring activity I’d like to avoid in favor of sleeping on a comfy Serta mattress in a controlled environment.
I have since changed my mind, however, taking a strong liking to the removal of technology and simple satisfaction found in pitching a tent, cooking a limited meal, and surrounding a fire with friends. My recent experience was so positive, in fact, that I convinced Lindsey to let me splurge on a complete camping set the following Saturday.
Suffice it to say I’ll be going more frequently now. I’m still camping retarded, but I’m anxious to become one with nature again… and then return to my comfy Serta.