Blake Snow

content advisor, recognized journalist, bodacious writer-for-hire

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal
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Tagged shop talk

My approach to selling all boils down to this:

Courtesy New Line Cinema

Courtesy New Line Cinema

“Hi, human. I sell this thing (in my case writing) for a living because I believe in it. It’s benefited myself and others you may know. Are you the right person to pitch? If no, do you know someone who is? If yes, is now a good time?”

I’ve been writing full time for 10 years now. Much of that time, if not half of the time, is spent asking people if I can write for them. In that sense, I’m either a writer who knows how to sell, or a seller who knows how to write.

Either way, I’ve followed the above pitch for the last decade. I don’t know if it’s the best sales approach, but it’s worked alright for me, and it’s one I feel is the most respectful.

Know a better way?

Story of my life: Convincing clients to publish “soft” stories instead of hard sells

Kwekwe/Wikimedia

Kwekwe/Wikimedia

Five years ago, I “pivoted,” as they say in business. I went from writing feature stories primarily for top 20 news media to writing features stories for Fortune 500 companies as an embedded journalist and content advisor.

Landing a new client typically goes like this: They like my pitch and ask for more info. I send it to ’em. We talk. They like what they hear and think I can grow their audience with a fresh voice.

Over time, however, some of those clients let that voice rot. Continue reading…