Assuming his biography well represents him, Steve Jobs was a jerk for much of his life. A work-a-holic with eating disorders, incredibly bratty, ruthless.
I’m sure a lot of devout followers will excuse his actions with “no one is perfect.” I prefer that justification, however, for people who are at least trying to improve their social skills with age, instead of sticking to their anti-social guns as Jobs did for much of his life.
If you haven’t noticed, Apple prints “Designed by Apple in California” on the back every iPod and iPhone it sells, sometimes in a ridiculously tiny font size. Joel on Software tells why:
“These five words evoke a flurry of happy memories… Apple in California is, of course, on the literal level, a computer company, and not a very nice one, but put those words together and you think of apple orchards, and the Beatles, and you think of how Forrest Gump got rich off of Apple stock. And ‘designed in California…’ It’s not made. It’s designed. In California. Like a surfboard. Or a Lockheed XP-80.”
In short, California stands out by being the hippiest of all United States. And unlike its competitors, who outsource both product design and manufacturing overseas, Apple keeps its design rightfully in-house — at all times and at all costs. Continue reading…
