Blake Snow

writer-for-hire, content guy, bestselling author

Hi, I'm Blake.

I run this joint. Don’t know where to start? Let me show you around:

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal

Published works: Loyalty in Lisbon with Travel’s Largest Points Program

My latest travel column for Paste Magazine: As global travel restrictions all but disappear, the world’s largest hotelier expects pent up demand to finally pop. “An overwhelming number of people are going to travel this year,” one Marriott representative told me. “In fact, 77% of Americans plan to take at least one trip, domestic or international.” That’s a lot of people—hundreds of millions even. Because math.

In an effort to ease travelers back into the swing of things, Marriott is making a big push to promote their free Bonvoy rewards program, where guests can earn points anytime they stay at one of the company’s 7600 hotels across 30 total brands, which have made it the world’s largest hotel company by a wide margin over the last five years. To sweeten the deal, guests can earn points on Uber rides, car rentals, or while booking tours.

This month, my wife and I decided to use this program to book our first intercontinental trip since the world closed. Our only criteria: we wanted to travel to Europe, to someplace we’d never been, and we wanted it to be welcoming to foreigners, i.e. with few (if any) restrictions. After some Googling, we decided on Lisbon, Portugal, which has been trending for the last decade as a sunkissed, warm, and scenic city with a lot of history. Continue reading…

How to save $20,000 on unnecessary things

Not long ago, my buddy told me how much his parents spent on a monthly storage unit to house things they no longer used.

“That’s over $20,000 total!” I blurted out after crunching the numbers for the many years they’d leased the unit.

“Wow—you’re right,” he admitted after considering the math.

I respect free will, but I was saddened by the amount of waste. And I secretly hoped something could be done.

The next month, my friend and his wife did something wonderful.

They condensed the storage unit into a few bins they felt his parents might someday use, then threw out the rest. They stored the remaining bins in their own garage and canceled the lease.

Upon hearing the news, my friend’s parents were quiet, he told me. But after learning of all that had been done, they felt loved, helped, and supported.

What a happy ending.

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My wife and I finally finished Kill Bill—It. Is. A. Fantastic. Movie.

I’ve enjoyed or loved 90% of every movie Quentin Tarantino has ever made. My wife and I started Kill Bill several years ago, but I think we were tired or something so turned it off and never came back to it.

This spring we did, and the second film might be one of my favorite Tarantino movies of all time. It’s amazing the lengths a woman will go and this movie creatively demonstrates that. I was in awe of the shots and creative mix of color, black and white, and animated sequences.

Love it. ★★★★★

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More than a feeling: 3 reasons to write gratitude letters

Many years ago, I started a habit of writing regular gratitude letters to people who helped me, changed my perspective, or did something nice for me or my family. I even started writing letters to mentors from my past, authors of books that I admired, directors of movies I liked, musicians whose music I enjoyed.

To this day, I continue to write gratitude letters for the following reasons:

  1. Gratitude letters force us to feel grateful. That’s important because gratitude is the the number one way to increase our happiness, satisfaction, and fulfillment in life. It’s science, no joke.
  2. Gratitude letters spread joy. When people feel good about themselves, they are nicer to others and feel better about themselves. So if you want to make the world a better place for yourself and others, gratitude letters are an easy way to spread joy and increase kindness.
  3. Gratitude letters force you to write in different ways. I’ve written books, long-form articles, business reports, blogs, video scripts, and everything in between. But to this day, gratitude letters are some of the most challenging things for me to write, simply because they demand genuine thoughts and feelings. This makes me a better writer I believe.

Don’t know where to start? Consider this approach: “Close your eyes and think of someone who did something important for you that changed your life in a good direction but who you never properly thanked. It could be that you’re really grateful to a teacher who inspired your love of acting and who persuaded you to try for drama school when everyone else was dead set against it. Maybe you’d like to thank your boss or a colleague for helping you with a particularly tricky project at work. Or perhaps you choose to write a friend who helped you through a tough time… Describe specifically what they did and what influence it had on you. Let them know what you are doing now, and mention how you often remember what she did.”

Although I’d say a large portion of my gratitude letters go unanswered, that’s not why I write them. But it’s a sweet experience when I do get an answer. One famous writer wrote me eight months later saying he kept my email at the top of his inbox to remind himself that he was a good writer. Another director from Los Angeles wrote back and invited me to lunch the next time I was in town. The college professor that inspired me to become a writer replied saying he had no idea and that my email was a good reminder to him that we never know how our efforts touch the lives of others.

Moral of the story: people are amazing and writing gratitude letters is good for everyone.

How deleting your defaults can free 20 hours a week

Courtesy Adobe Stock

Twelve years ago I canceled every phone alert that didn’t come from my wife, every social media account, and many unimportant diversions. I wrote a best-selling book about the life-changing experience and received reader mail from all over the world sharing similar stories of sublime focus, better relationships, and greater fulfillment.

Better yet, I didn’t have to move to the mountains, quit my favorite hobbies, or commit social suicide to accomplish this. I didn’t even have to sacrifice my professional growth or even abandon my smartphone (the most empowering technology in my lifetime).

But I did have to change my default phone, screen, and technology settings to avoid fear of missing out (FOMO) syndrome, a first-world problem that phones made mainstream. To do this, I silenced all my phone notifications and alerts (both visual and audible) unless they come from my wife and kids. Apps (and by extension my phone) are not allowed to interrupt my life under any circumstance. I reach for it when I need to use it. Never the other way around.

The only exception to this is phone calls, which is how true emergencies are still communicated. Thanks to a spam filter, I get very few phones calls. Turns out, most of life’s “emergencies” are easily handled by text or email, which I likely won’t see until I’m done with the current task at hand, which might take me a few hours, but I’ll still get it done in a reasonable amount of time.

But I digress. People who are way smarter than me, including many Silicon Valley executives such as Tim Cook, CEO of Apple, take a similar approach to gutting their phone notifications. They do this because it’s the greatest life-hack of the 21st century. They do this because it helps them to reclaim up to 20 hours week, in my estimation, and up to 40 depending on how obsessed you are with doomscrolling, screen binging, and addictive gaming.

Let that sink in for a moment. THERE VERY PEOPLE THAT INVENTED THESE THINGS DON’T USE THEM AS DESIGNED.

Don’t believe me? The burden of proof is on you. The only thing I’m “selling” is more free time for yourself, which I’m convinced everyone of us can use to live a more meaningful life. Living heads down is no way to live. I’m convinced the world would be a better place if more people lived heads-up instead. That’s why I do this.

As the northern hemisphere reblooms this spring, I challenge you to swallow your ego, turn off your phone alerts unless they come from your closest loved ones, and see what you can do with all the distraction-free time I’m promising. Granted, I won the “high energy” lottery at birth. But it’s not the only superpower I use to seize the day.

I just stay off screens more than most people.

Gutsy writing: Never use a long word where a short one will do

Welcome to “Gutsy Writing” by Blake Snow—improve your writing in 5 minutes or less.

Several years ago, I was asked by a software director at one of the world’s largest technology companies to write a series of articles. He originally wanted me to explain the work his team was doing in a language that everyone understood. But as we talked further, he was having reservations about my breezy, informal writing style.

“Our audience doesn’t want to be talked down to,” he said, misinterpreting the point of clear writing, everyday speech, and simple words. “They take their work seriously, so the writing must use complex language and terminology.”

This was pure ego. Like some people, he needed big, technical words to feel good about the important work he was doing. And he was willing to sacrifice clarity, better readability, and greater reach to feel good about his highly technical job.

It was obvious I wasn’t a good fit, so I wished him luck in finding someone else. But my meetings with him underscored a cardinal rule that every novelist, journalist, and nonfiction writer adheres to:

Never use a long word where a short one will do.

If you can saying something with one syllable that can be said with two or more syllables, always use the shorter word. Your writing and readership will be better for it.

Need help writing this year? I know a really good guy. Thanks for reading. 

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Book review: Catch Me If You Can is a fun, albeit too good to be true, read

Dreamworks Pictures

After first seeing the movie decades ago, I read Catch Me If You Can this month. It was a heck of a story and page-turner for sure. But I had an inkling while reading that it’s just too good, in this case outlandish, to be true.

In that way it seems as though author Frank Abagnale conned as many listeners and readers as the reported check and identify fraud he alleges to have committed, according to Wikipedia. Multiple reports state he didn’t come close to cashing $2.5 million in bad checks, that his exploits as a fake pilot, doctor, lawyer, and professor are grossly exaggerated (if not patently false), and that he never evaded police like he claims or worked for the FBI after being caught. “The man is not an imposter, he is a liar,” said one US Attorney General.

For that, I award it ★★★☆☆. These were my favorite passages:

  • It’s not how good a check looks but how good the person behind the check looks that influences tellers and cashiers.
  • “You’ll learn, Frank, that when you’re up there’re hundreds of people who’ll claim you as a friend. When you’re down, you’re lucky if one of them will buy you a cup of coffee. If I had it to do over again, I’d select my friends more carefully.”
  • “It’s not what a man has but what a man is that’s important… As long as a man knows what he is and who he is, he’ll do all right.”
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How to be magnanimous

“When you have reached your own room, be kind to those who have chosen different doors and to those who are still in the hall. If they are wrong they need your prayers all the more; and if they are your enemies, then you are under orders to pray for them. That is one of the rules common to the whole house.”—C.S. Lewis

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Musician problems: Imagine if you could hear an artist’s misplaced brushstroke?

After church recently, one of my neighbors approached me and said, “We heard your band while walking by your house the other night.” This phrase always makes me anxious for two reasons:

  1. I hope my neighbors don’t mind the loud noise coming from my garage
  2. I wonder if they heard a good performance or a bad one

The tricky part about playing live music is your mistakes are glaringly, embarrassingly, and publicly obvious. If anyone in the band plays or sings a rogue note, it clashes hard with the other voices and sounds terrible.

This especially happens when rehearsing new songs, which my band often does. So I never really know what passerbys are hearing.

“We liked it,” my neighbor reassured me.

Phew.

It would be so much easier if musicians could make silent mistakes like a misplaced brushstroke. I don’t believe musicians have it harder than other artists, but the former sure do seem more exposed sometimes.

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“Change isn’t hard, but staying the same is much easier.”

Over the last two months, I’ve conducted a dozen interviews for my upcoming book on optimism and pessimism. I’m incredibly excited about the things I’m learning from psychologists, therapists, entrepreneurs, and near-death survivors. (Spoiler alert: People are amazing!)

That said, I’ve also wrestled with how much people can individually change. My heart and past experience recognize that change is possible. But it might be more incremental or slower than many of us hope for, which can be discouraging at the outset.

Nevertheless, one of my interviews produced a nuanced quote to drive this point home: “Change isn’t hard, but staying the same is much easier.” As Newton put it in his first law of motion (or inertia): “If a body is at rest or moving in a straight line, it will remain at rest or keep moving in a straight line unless it is acted upon by a force.”

So it is with change. It’s easer to stay at rest or in the same direction we’re heading. But we can also be the force for change. And this applies to logging off and fixing any offline imbalances as much as anything.

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Book review: I Am Legend is a short but gripping ★★★★☆ read

I finished Richard Matheson’s engrossing 100 page I Am Legend recently. Published in the 1950s and made into several film adaptations, the book is about the last man living after a vampires take over the world.

Like many classic books, the plot just limped to its ending. For that I deduct one full star, but the other four are gripping. These were my favorite passages:

  • There was no sound but that of his shoes and the now senseless singing of birds. Once I thought they sang because everything was right with the world, Robert Neville thought. I know now I was wrong. They sing because they’re feeble-minded.
  • He put the drink down on the table. I don’t need it, he thought. My emotions don’t need feeding any more. I don’t need liquor for forgetting or for escaping. I don’t have to escape from anything. Not now.
  • All these books, he thought, the residue of a planet’s intellect, the scrapings of futile minds, the leftovers, the potpourri of artifacts that had no power to save men from perishing.
  • He suddenly realized that he had become an ill-tempered and inveterate bachelor again. He no longer thought about his wife, his child, his past life. The present was enough. And he was afraid of the possible demand that he make sacrifices and accept responsibility again.

Published works: My recent Lonely Planet stories on Utah, Tucson, and National Parks

Tucson’s Valley Overlook Trail courtesy Blake Snow

Thanks for reading.

5 reasons sad stories are good for you

Courtesy Amazon Studios

My wife and I recently watched Manchester by the Sea. It’s a beautifully-acted but heart-wrenching story about a Boston man (played by Casey Affleck) that is left utterly devastated and largely alone after a careless act and some horrifying bad luck. In fact, it’s one of the saddest movies I’ve seen in years.

Although I appreciated the film, I forgot the importance of tragedy while exiting the theater. “For someone who is living in a comedy, is there any value in being reminded that life sucks sometimes?” I asked myself. “Is there any harm in solely watching movies with happy endings?”

With the help of the internet, this is what I learned:  Continue reading…

Book review: East of Eden isn’t a novel—it’s long-form poetry on emotional humans

I read my first Steinbeck novel recently, starting with his magnum opus, East of Eden. Spoiler alert: the celebrated author deserves all the hype he received over the last century. This book is a masterpiece of biblical proportions.

At first I didn’t think it was perfect, though. I didn’t love how one of the main characters quickly exists the book towards the end with an unsatisfying resolution, until my more astute reading wife explained to me that said character was already likable and therefore disposable without having to change like the other main character.

That realization changed my mind. This book is perfect. It is long-form poetry that made me laugh, broke my heart, filled me with rage, let me celebrate, and taught me over two dozen proverbs.

Five stars out of five—I loved it. These were my favorite passages: Continue reading…

Gutsy Writing: 4 ways to reach more readers this year

Welcome to “Gutsy Writing” by Blake Snow—improve your writing in 5 minutes or less.

Not everyone can become a great writer, but a great writer can come from anywhere. The latter happens in one of two ways: they are naturally gifted like my wife, or they have to learn the hard way like I did.

For those like me, here are four certainties I’ve learned after 16 years of writing for fancy publications and Fortune 500 companies:

  1. Say what you mean. Never mask or muck up your message with buzz words, cliches, or technical gibberish in an effort to sound smart or more convincing. Readers value clarity over all else. So instead of adopting garbage speak like “transformation,” say “change” instead.
  2. Mean what you say. Be sincere in your writing. ​If you don’t believe what you’re saying, why should the reader? Secondly, use adjectives and superlatives sparingly. This builds credibility. And if you’re writing for a business (or ultimately trying to sell something), don’t hide the fact. Own it. Readers respect that.
  3. Compose conversations. Make your writing breezy. Use contractions 99% of the time. Keep your sentences short. Read them aloud to ensure you’re not gasping for air. Write like you would talk to a friend. Give it to them straight with informal language they cannot call your bluff on.
  4. Use spicy words. These little devils delight readers, give them pause, and force them to feel your sentences instead of skimming them. If you’re nervous or embarrassed to use a certain word, that’s probably the spice for you. Some of my favorites include bodacious, skedaddle, gusto, deafening, splendid, ballsy, terrific.

Be brave. You got this! 💪

Need help writing this year? If so, I know a really good guy. Thanks for reading. 

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Bummer. Old music is killing new music because the former is more lucrative

The Atlantic reports: “Old songs now represent 70 percent of the U.S. music market. Even worse: The new-music market is actually shrinking. The problem isn’t a lack of good new music. It’s an institutional failure to discover and nurture it… The moguls have lost their faith in the redemptive and life-changing power of new music.” Continue reading…

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How to have a good day

It’s not rocket science. To get the most of your day, we must do the following:

  1. Live by a daily prioritized calendar.
  2. Surround yourself with positive people by shunning toxic ones and resolving tensions directly.
  3. Break large tasks into smaller chunks (i.e. write chapters not books).
  4. Do work you can be proud of while limiting distractions (i.e. email, social media, doomscrolling, mindless diversions)
  5. Celebrate successes and overcome challenges with positive thinking.

Those are the most fulfilling habits I’ve adopted over the years, many of which are featured in Caroline Webb’s helpful How to Have a Good Day.

Although Webb spent too much time rehashing Kahneman’s groundbreaking Thinking Fast and Slow, I appreciated her earnestness in helping others.

Her formatting was also a little blocky, but the message rings true: “Studies have found we can reap immediate intellectual and emotional dividend from investing in exercise and sleep, or even from taking a moment to breathe deeply, smile broadly, and stand a little taller.”

TL;DR: Attitude is everything.

10 things I fervently believe

I was recently asked what I know for sure. I didn’t have time to answer everything in detail, but upon further reflection, this is what I would have told them.

  1. We live on the most beautiful planet in the universe. There are over 400 million planets in our galaxy alone and an estimated 21 million more galaxies in the observable universe (i.e. the only part of space that we can see with telescopes and far reaching satellites). So far, we’ve only observed all brown, red, or blue planets with no water or diversity on them. We are literally living on a home that is 1 in several gazillion. The math doesn’t even make sense—it’s that rare, meaning there is a God or we won the greatest evolutionary lottery in the known universe. Either way it’s profoundly beautiful.
  2. Possessing a human body is a beautiful experience. I love the animal kingdom, but other species don’t hold a candle to the awesome existence of being a human. If you are reading this, again you won the universal lottery for most amazing species in the known universe. It. Is. Wonderful.
  3. Humans are inherently good. They can be trusted, they really do try, the sometimes change, and they will amaze you if you let them. Don’t let the lemons or fear mongers tell you otherwise. We would have not have gotten as far as we have as a species if that weren’t the case.
  4. The world is in good hands. On a similar note, people who say that youth cannot be trusted have no idea what they’re talking about because they only talk or listen to older people, especially loudmouth ones on TV. Having worked closely with youth for many years, they are even better than we are, just like we are largely better, more educated, more disciplined, and more empathetic than generations that came before us. Statistics bear this out, in fact. So don’t be old by saying the world is going to hell. It’s not, and younger generations will figure out the future just like we did, even if we don’t understand the new rules they play by. Continue reading…

What do 50 year-olds know that 20 year-olds often don’t?

creative commons

creative commons

Craig Weiler has the answer:

You have one set of teeth, one set of knees, one set of lungs and one back. If you don’t take care of them, you can’t re-boot. You can get knee replacement surgery and you can get your teeth capped and wear dentures, or get new lungs, but it’s not the same as your originals. The back is much more tricky and if you damage it enough you’re never coming back from it.

You have one set of hands and feet. They are irreplaceable as is your brain. So if you damage them you’re never coming back from it.

Your body, in other words, is a one-off. You will never have another one as long as you live. If you start taking good care of it and you’re mindful in your 20’s, you’ll be far healthier and happier in your 50’s and beyond.”

Still worth it: America’s most scenic train ride slowly turned sour

My latest for Paste: “The California Zephyr is known for being the most beautiful train ride in all of North America. Operated by Amtrak with daily service between Chicago and Oakland, the Zephyr crosses 2,400 miles and takes 52 hours to complete. Having enjoyed rail travel on other continents, this fabled route through my own backyard has been on my bucket list for years.” Continue reading…

How to write a song with two catchy tips (after devoting time to the craft)

After hearing my new record, a local musician reached out and asked how I wrote two albums worth of songs in 18 months. The short answer is I dedicate most of my free time to music now.

I recently cut my daily news intake by 95%, halved the number of books I read each year, and since logging off, I don’t do social media, work nights or weekends, or watch TV beyond the occasional sportsball game. This saves me an additional 20-40 hours a week. That’s the math.

The long answer comes in two parts: Continue reading…

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How to make better decisions: Focus on important, non-urgent tasks

Eisenhower_Matrix

Where should you spend most of your time? For maximum enjoyment, biggest impact, and lifelong fulfillment, the magic happens in the urgent/not important quadrant of President Eisenhower’s popular Decision Matrix.

Take nurturing a child or business, for example. Both are critical but rarely demand your immediate attention. In other words, quality time is never urgent. Fostering future sales is easy to put off, especially when current income is steady.

Obviously Eisenhower’s matrix isn’t the end-all, be-all of decision making. But I believe the most successful people in life—both personally and professionally—are the ones that ignore non-critical/non-urgent distractions the most. They don’t check or even react to their “inbox” as much as others, opting instead to focus on forward-thinking but non-urgent tasks.

And they delegate or otherwise prioritize urgent but unimportant tasks better than most.

The rerun first published to blakesnow.com in 2016

NEW RECORD: Less Bad now available for stream and download

DESCRIPTION: When a friend recently asked Blake Snow if he was quitting his day job to become a full-time musician, he answered, “No.” But that doesn’t mean Less Bad, his second full-length album, is something to be taken lightly. “As you can hopefully hear, I take this record very seriously, without it going to my head,” Snow says. Written, recorded, and produced at “halfway through his second act,” Less Bad celebrates self-confidence, gritty immigrants, overcoming hardship, and winning the universal lottery. The album also deals with themes of social loss, crippling baggage, self-doubt, and indifference. “It’s my yin and yang record,” Snow explains. “More fun than my first album, but also more intimate.” Standout songs include Back In The Race, Ricky’s Song, Killing My Drive, and Snow’s personal favorite, Sorta Social. (Taken from blakesnow.com)

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Mentor month: I’m moved by how generous people are with free expertise

I interviewed nearly two dozen experts this month (friends and strangers alike) for advice on my upcoming articles, new book, new nonprofit, and even new record. I cannot tell you how much I learned, and how many unseen rocks I was able to overturn with these empowering discussions.

Most of the people I spoke to donated an hour or more of their time. Several expressed a desire to talk further in the coming weeks. All of these people are busy building things and chasing their own dreams, so it’s surreal to have them be so generous with their limited time.

As an explanatory writer, I’ve always asked a lot of questions of people who are smarter than me. But in the last couple of years, I’ve made it a point to ask even more people for their advise and mentorship on the mountains I’m trying to climb.

While a handful of people respectfully decline, I’d say over 90% willingly speak to me, which is a powerful witness of humanity’s collaborative spirit. “It never hurts to ask” has blessed my life and work more times than I can count.

I’m thrilled and honored to be on team human.

“Your book changed my life:” How Log Off grants an extra 20-40 hours every week

My third book coming this year

As a full-time writer, few things in life are better than receiving fan mail. Earlier this month, I received an uplifting email from a woman named Emily from Illinois. With her permission, this is what she wrote:

“I wanted to start this year by thanking you for sharing the offline balance movement through your book Log Off. I read it a few weeks ago and realized, to my horror, that I was spending an average of seven hours a day on my smartphone. Some of that was at work for professional communication — I’m 27 and work in a ‘young’ office where everyone prefers to text — but most of it was social media scrolling, wading into the cesspool that is Facebook comment sections, and feeling falsely connected to people I hadn’t had an actual conversation with in years.

“I fully deleted my Facebook and Instagram accounts a week later and can’t believe how much my life and mental health have improved. It’s only been two weeks without social media and I have already noticed that I have far more energy for creative projects and feel much less anxious throughout my day. Your book totally changed my life, and I am sharing it with all of my Instagram-addicted friends. Thank you again for spreading this message.”

Emily’s experience closely mirrors mine over the last 12 years since first abandoning social media, deleting my phone alerts, and logging off for large sections of my workdays, nights, weekends, and vacations. In short, the added energy and free time gained to relax and create is astounding.

In my case, I estimate that limiting my phone use to only 1-2 hours per weekday (and less on weekends) saves me nearly 20 hours a week. Not watching TV saves me an additional 20 hours. So between those two screens alone, I get a full-time job worth of bonus time every week!

Obviously a large portion of those gains are spent on domestic duties and rejuvenating downtime. But an equally large portion is spent on creating things. Nurturing passion projects. Building side hustles. Some of my most recent finish lines include shipping my second full-length record (hitting stores Jan 31), conducting dozens of interviews for my third book (pictured), and getting my nonprofit off the ground to help more people like Emily change their life and reclaim lost time.

Granted, I was born with energetic DNA, and there are a lot of people who create and do a lot bigger things than I. But I wouldn’t have been able to achieve some of these minor accomplishments had I used the default and more popular smartphone, social media, and screen settings. That’s the real power of logging off. It buys us the most precious, finite, and fleeting resource that all of wish we had more of: time. And with even fewer digital distractions in life, we can do and be and relate to an even greater number of things, people, and relationships.

A close friend recently joked,  “Stop doing impressive things, Blake. You’re making the rest of us look bad.” I’m honestly not trying to, but I am trying to demonstrate what’s possible after logging off.

I’m not the only one. The dentist from Bogota, Columbia that read my book says so. The tech worker from Sweden who read my book says so. Most recently Emily from Illinois says so.

What would you do with a part- or full-time job of extra time each week?

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The meaning of life: 13 things I learned from the world’s greatest thinkers

I don’t always study philosophy, but when I do, I make it count.

Case in point: A friend and I were recently discussing the human condition over email. Exhilarating stuff, I know. I’ll skip to the best part.

Basically, we decided that humans struggle to internalize both complex and simple realizations. Complex ones because they’re harder to grasp, and simple takeaways because we’re usually too distracted by temptations, desires, and pleasures to see them through, even if we believe in them (or so argues Aristotle; more on him later).

At this point, I asked my buddy, “So if humans struggle to comprehend both complex and simple ideas, what in the HELL are we good at?”

His reply, “Entertainment. And nothing else.” Full stop. The gravity and strategic double periods of his remark made me do this:

MGM Studios

MGM Studios

At which point I enrolled in a 36-course undergraduate class from Smith College. Not exactly. But I did download the audible version of the classThe Meaning of Life: Perspectives from the World’s Greatest Thinkers, from Amazon!

Having already graduated (go, fight, win!), I did this solely for my own enlightenment. Little did I know how much impact professor Jay Garfield’s masterful curriculum would have on my worldview, existential outlook, and shared beliefs with others.

Here’s what I learned:  Continue reading…

Published Works: When Traveling This Year, Don’t Over Prepare. Just Go.

My latest for Paste Magazine: “Humans are so scared of dying, they’ll often go to excessive, if not extreme, measures to avoid that dreadful fate. In cases where death isn’t the biggest concern, the secondary worry is going hungry, being cold, getting stuck outdoors, or some combination of the three.

“I recently came across an old but still relevant rejoinder by comedian Jack Boot that perfectly sums up our often overstated fears: ‘Hey guy with hydration pack, two hiking sticks, and North Face vest; my 5 year-old walked the same trail in Crocs carrying a naked Barbie. Relax.’

“The great outdoors—and by close association, travel—can definitely be intimidating. But it is possible to actually over prepare, overthink, and over plan our adventures sometimes. Like this adorable man so comically demonstrates, sometimes our excessive gear, packing, and planning plays into our obsessive compulsive disorders instead of curing them.”

Continue reading…

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HEAR the world premier of Less Bad, my new record, before it hits stores on Jan. 31!

Hey friends—I’m live streaming my new album on YouTube next Saturday before it hits stores the following Monday. I’m trying to get 1,000 music fans to attend. Will you please join us for the 51 minute listening party, live chat, and good vibrations? Thanks for your support! 🙏🕺🤘 https://youtu.be/R-kfrzaVFJs

My second album, Less Bad, arrives Jan. 31 on all major music stores


After six months of work, my second full-length album, Less Bad, drops January 31 on all major music stores!

All 14 songs were written, arranged, recorded, sung, and produced by me. The album was mixed and mastered by Adam Miele, my talented brother-in-law whose music has been featured in a SuperBowl commercial. In addition to his sonic mastery, Adam co-produced and played ginormous drums and additional keyboards on songs 3, 8, and 12. Track 9 features studio musician Matt Giella on trumpet. Song 11 was co-written by my good friend Derick Pulham, who also provided backing vocals and additional guitars. You can listen to the lead single and video here.

With their help, this record sounds bigger than it otherwise would. If you like the album, I hope you’ll check out my first record, Mr. Mustache, now streaming on all major stores.

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“I’m average, but average people make it!”

My wife and I at the summit of Olympus (courtesy Steven Smith)

I firmly believe that all humans are remarkable and average at the same time. As my father used to say, “We are all statistically average in most things, above average in a few things, and below average in many things.” Even Da Vinci, Einstein, and Mozart were average to mediocre in many areas of their lives.

The vast majority of us, however, are neither geniuses nor special. We must accept that, on the whole, we are average. That shouldn’t keep us from dreaming big and trying to be remarkable in a handful of special ways. But acceptance of our averageness can be a powerful motivator in the proper context.

Recently I summited Mount Olympus, an eight mile roundtrip hike that climbs (then drops) 1000 feet every mile. While approaching the difficult push to the top, my brother-in-law Steven blurted out, “I’m average—but average people make it!”

We all laughed out loud and immediately appreciated what he was reinforcing. That is, life is hard sometimes, but the average life overcomes hardship—at least on average.

It’s reassuring to know that over tens of thousands of years (and millions if you consider our ancestors), average humans have survived incredibly difficult things, over and over again. Pandemics. Floods. Pestilence. Earthquakes. Racism. Wars. Famine. Poverty.

We survive despite our averageness. And that makes us remarkable. 💪

This story first published to blakesnow.com in 2020

Don’t stop believing: Discount the U.S. economy at your own risk

My adorable daughter photographed by my devoted wife Lindsey

I love this fact-based, feel-good article by Ben Carlson: “Since 2008, we’ve experienced flash crashes, government shutdowns, natural disasters, trade wars, a contested presidential election, a pandemic, and the fastest bear market in history. Yet the Dow rose from 11,497 to more than 36,000 and counting. Maybe our best days are behind us. Maybe it will be impossible to see the same amount of growth going forward. It’s certainly possible. I choose to believe that most people will continue to wake up in the morning looking to improve their lot in life. People have been betting against the U.S. economy for decades. They’ve never been rewarded for it. Progress is in our DNA. Good luck betting against it.”

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Attention first, old people, regulatory vetos: Why America is running out of ideas

Courtesy Shutterstock

This is an excellent essay by Derek Thompson: “I want more new companies and entrepreneurs, which means I want more immigrants. I want more megaprojects in infrastructure and more moon-shot bets in energy and transportation. I want new ways of funding scientific research. I want non-grifters to find ways to innovate in higher education to bend the cost curve of college inflation. I want more prizes for audacious breakthroughs in cancer and Alzheimer’s and longevity research. As strange as this might sound, I want the federal government to get into the experimentation game too and found new agencies that identify and solve the problems that will be created by this riot of newness, as the CDC and DARPA once did. And, finally, I’d like Hollywood to rediscover a passion for cinematic blockbusters that don’t have numbers in the title.”

What would a world without internet be like?

Not long ago, browsing the Internet, I happened to stumble on a list titled, “The Best Sci-Fi Books of All Time, According to the Internet.” Like most lists of its kind, it was subjective and far from definitive, but still, it represented an interesting challenge. As someone who reads for pleasure as much as for job security, I decided to finish as many of the titles as I could handle.

After completing over a dozen (and taking in many of the film adaptations) the following occurred to me: Not one of these acclaimed futuristic stories—at least none of the many I was exposed to—took place in a world with any version of the Internet. All instances of published media, daily communication, romance—all offline.

In part, this has to do with the constraints of narrative writing, explains the technology writer Clive Thompson. “A lot of science fiction was primarily focused on moving people and things around in exciting ways,” he says. “These forward-thinkers were using flashy visuals to hook their readers, while understandably overlooking non-sexy things such as inaudible conversations.”

And inaudible conversations are the bread and butter of the world wide web. As Jon Stewart once put it, the Internet today “is just a world passing around notes in a classroom.”

But my experience led me to an interesting thought experiment: How might we live without the world’s largest note exchange? Or, in other words, what would the world be like today if the Internet ceased to exist? Continue reading…

This reformed liar was asked to lie again for his dying wife

This is a moving love story by Bill Adair about a lying journalist, redemption, Alzheimer’s, and compassionate honesty. I hope you enjoy it as much as I did.

From the article: “Glass says he decided against assisted suicide because “she actually loved her life more than she ever had and she expressed enormous joy in her life.” Despite what she’d written two decades earlier, Glass decided that “your former self doesn’t get to kill your current self” if your current self doesn’t want it.”

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10 ways frugality can actually cost you

When it comes to extending your buying power, being thrifty and frugal is an important half of the money equation (i.e. the other is income). But as with all things in life, too much of anything can lead to harm. Here are 10 ways you might be unknowingly sabotaging your savings.

  1. Buying things you don’t need because they’re on sale (i.e. “half off” is still hits your wallet by half)
  2. Avoiding preventative health visits (this can be super costly)
  3. Avoiding preventative car maintenance (this can too)
  4. Buying cheap, non nutritious food and paying for it with your health (you don’t want to pay with that type of currency)
  5. Buying wholesale or “free shipping” memberships without using them enough to justify the membership cost (do the math)
  6. Driving longer distances to save pennies on gas (silly)
  7. Believing that “doing it yourself” will always save money (it doesn’t, by my estimate, using experts half of the time can actually save you money in the long run)
  8. Failing to notice unit price before making a purchase (this takes five seconds but can have a big impact in the long run)
  9. Buying cheap products that you use often, which increases replacement costs (I’m guilty of this sometimes, so consider usage before paying for cheaper durability)
  10. Not buying things that bring you joy (money is a tool to get you things you want, need, and benefit from. It has no value in and off itself, so use it to invest in your daily fulfillment)

That’s just the tip of the iceberg. By all means, spend wisely, but consider the long-term costs before you do.

Published Works: Wasting Away at Margaritaville’s First All-Inclusive Resort

My latest for Paste Magazine: This story begins with a struggling musician in the 1970s who didn’t fit the establishment. Rock ‘n’ roll didn’t like him. Nashville didn’t either. So he said, “To hell with it,” moved to Key West, and popularized a new genre of counterculture music called Gulf & Western or Tropic Rock. He championed “island escapism” over hard work. Made fun of inebriated debauchery. Sang heartfelt songs about retired Caribbean sailors. And paired unapologetic poetry with catchy melodies.

His name was Jimmy Buffett, a name that has since outgrown the brilliant but often overlooked and underrated sound he created during that groovy decade. Not long after, Buffett started capitalizing on the endearing lifestyle he created by the late ‘80s, which grew to “Parrothead” levels by the late ‘90s, and stratospheric status by the turn of the century. Today, Jimmy Buffett is worth nearly $1 billion dollars. His “Margaritaville” empire includes dozens of best-selling albums, cafes, and hotels, three best-selling books, and even a handful of Southern retirement communities boasting thousands of homes. In truth, the “brand” far outweighs the music that inspired it.
Last year during the pandemic, just as the world was entering a second round of lockdowns, Buffett Inc. quietly launched the Margaritaville Island Reserve, its first all-inclusive resort, near Cancun, Mexico. Operated by the well-run Karisma chain of all-inclusives, Buffett’s resort could have easily turned into a tacky, kitchy, money grab. It is anything but. After visiting with my wife this winter, Margaritaville Island Reserve is one of the finest all-inclusives I’ve ever visited, replete with the best all-inclusive food of any resort, a helpful staff worth writing home about, and an impressive attention to detail (i.e. custom furnishings) to appeal to fans and non-fans alike.

About the only “on brand” thing the resort is missing is the debauchery, which no one wants on vacation anyway. Continue reading…

Looking to donate? Would you help fund a new national study on smartphone abuse?

PROVO, Utah (Dec. 14, 2021)—There’s no doubt: humanity has a smartphone problem. But there is surprisingly little research on understanding the mental toll that severe screen, social media, and internet use have on adults and children alike. Log Off Institute, a new 501(c)(3) nonprofit, hopes to change that this year with their first national study on digital compulsion disorder—who it’s affecting most, why, and what individuals and society can do about it.

“When I first published Log Off: How to Stay Connected After Disconnecting, I was baffled by the lack of research on digital addiction,” says Blake Snow, writer, author, and director of Log Off Institute. “While we know roughly half of all adults and children spend too much time looking at tiny screens, we’re just beginning to understand the long-term effects of this impulsive behavior, and why some are able to break free while others are not.”

Log Off Institute hopes to combat this trending health concern starting with a donation drive to help fund the first of several national studies to be published in spring 2022. This will be followed by national media campaigns and ongoing awareness programs to support this important cause. “We’re not anti-technology, but we are pro-user,” Snow says of the new nonprofit. “We exist to empower people with helpful information about the growing problem, the benefits of offline health, and the joy of living a heads-up life.” Continue reading…

“I can do better:” 7 proven ways to be more honest and earnest with yourself and others

The following comes from my self-mastery newsletter, which you can subscribe to here.

Being honest with others is hard enough, especially when it involves any embarrassing, compromising, or (heaven forbid) incriminating information. If honesty really is the best policy—which all behavioral psychologists agree with—then we will spend a lifetime trying to master this crucial, trust-building, but difficult skill.

If that wasn’t hard enough, I’ve got some more uncomfortable news for you: being honest with yourself might be even harder. That’s because we often lie to ourselves for extended periods of time about the person we really are, so we don’t have to confront the parts of ourselves that we don’t like.

That explains why so many people delude themselves or live in denial. If we are close to perfection or blameless in our own mind’s eye, then we don’t have to change. We just need to wait for others in the world to change for us. This, of course, is a recipe for stagnation. Not to mention loneliness, depression, and remorse.

Heavy stuff, I know. But I have some good news. All of us can learn to be more honest with ourselves and others, even if we were raised around bad examples of both. Granted, doing this is a life-long endeavor, but we can all increase momentum and hasten our own awesomeness by practicing the following: Continue reading…

Published: 4 “Big Easy” tours worth taking

Fritzel’s European Jazz Club is a French Quarter main- stay for over 50 years (Photo: Blake Snow)

My latest for Travel Weekly: As one of America’s most distinct cities, few places are more beloved by both travelers and the travel media than New Orleans. My wife and I recently visited the Crescent City and found it to be just as charming as ever, even with pandemic restrictions in place.

Of all we did on our visit, these experiences stood out: Continue reading…

Science of storytelling: 5 proven ways

The Boyhood of Raleigh by Sir John Everett Millais

Earlier this year, I watched a TED talk by Will Storr about the science of storytelling. As social creatures, each of us possess a brain that was preprogramed to tell stories for the influence of other humans.

While all of us have storytelling in our DNA, there are several things we can do to tell more believable stories. According to Storr, they are as follows:

Continue reading…

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5 new things that blessed my life this year

Like many people, my family is the ultimate joy. Although happiness and fulfillment are deeply personal, my wife and children inspire me to be better and make me feel like the luckiest man alive. I am forever grateful to them, and this year was no different. Same goes for the many friends that have stayed with me over the years.

But there are several new things that came into my life this year that I’d like to recognize. Some of them are simple. All of them make me even more grateful to be alive. While I don’t mean to be insensitive to anyone still struggling with this moving goalpost of a pandemic, I can honestly say that I’m happier today than I was pre-COVID.

Here’s why: Continue reading…

Better circulation, skin, and vitality: Why ice cold showers are awesome

Courtesy Shutterstock

Six years ago, I started taking Scottish Showers, which are ice cold then finish with a warm rinse. By the end of the year, I abandoned the warm rinse altogether and stayed ice cold the entire time, even during the mountainous Utah winter.

Cold showers still take my breath away on extremely frigid days, but I love how they make me feel. In addition to the scientific skin, blood circulation, and immunity benefits of cold showers, the act cools me off after a hard workout and gives me a free energy boost at the start of each day.

But there is another benefit of cold showers I absolutely love and take advantage of once or twice a week: they turn my hot showers into a built-in hot tub or steam room. For example, on Sundays I always take a relaxing hot shower. I did this yesterday and felt like a Turkish king.

Additionally, I sometimes take hot showers after an extra fatiguing day of soccer with friends or after I pull a muscle or something. Again, this turns my shower into a free therapy station. But even then, if I know I have to be somewhere, I’ll finish with an ice cold rinse to get me going.

Now some of you might be thinking, “Uh, Blake, you realize you can take hot showers everyday in the developed world?” Of course I do. But after taking ice cold showers virtually everyday for the last six years, the benefits far outweigh the discomfort.

I’ve become so addicted, I get disappointed while showering closer to the equator, because there is no such thing as cold showers there. 😭 In a world filled with mindless “life hacks,” this one truly is a keeper.

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Unseen Utah: 15 hidden gems you’ve probably missed

Courtesy Visit Utah

Utah is well-known for its “Mighty 5” National Parks. But there is way more to see in this disproportionately beautiful state. Consider the following landmarks that are routinely overlooked by visitors but beloved by those who know. I’ve visited all several times and plan to again:

  1. Fantasy Canyon. Like something out of Star Wars.
  2. Mirror Lake. Picturesque mountain lake.
  3. Goblin Valley. Like walking among giant rock people.
  4. Snow Canyon State Park. Would be a national park in any other state.
  5. Cathedral Valley (pictured). One of the most remote sections of any national park (4×4 only).
  6. Wire Rim Pass. Stunning slot canyon.
  7. Lower Calf Creek Falls. Best hike in Grand Staircase National Monument.
  8. Peak-a-boo/Spooky Slots. Also out of Star Wars.
  9. Muley Point Overlook. Dramatic finish at the end of a dramatic drive (i.e. Moki Dugway).
  10. Kanarraville Falls. Terrific short hike.
  11. Corona Arch. Probably the best arch in the entire state accessible by land.
  12. Kodachrome State Park. Would also be a national park in any other state. Really.
  13. Rainbow Bridge National Monument. Probably the best arch period, accessible only by boat on Lake Powell.
  14. Valley of the Gods. Almost as good as the nearby Monument Valley but worth visiting nonetheless.
  15. Cedar Breaks. A mini Bryce Canyon.
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The meaning of all 12 songs from my debut record

I’m putting the finishing touches on my second album right now. I’m very excited to share it with the world in the coming weeks and months.

Until then, I wanted to look back at my first album, Mr. Mustache (streaming on your favorite music store) released last fall. While I believe every song should speak for itself, as a writer I’m also big on context, if not over explaining things until they are crystal clear.

To that end, here is why I wrote each of these songs, how they came to life, and what the recording process was like:

Continue reading…

Money, brands, and nations: Why humans believe in intersubjectivity

When it comes to believing a story, most people think there are only two kinds of truth: objective realities (such as a physical head wound) and subjective realities (such as an untraceable but observable mental illness).

But there is actually a third kind of truth: intersubjective reality, which depends on communication among many humans, rather than the observations, beliefs, or feelings of a few individuals.

Take currency, for example. Money only has value because we say it does. Is $100 bill really worth $100? Only because a lot of respected people (i.e. governments) say it is.

Similarly, the stock market is another great example of intersubjectivity, since a stock is only worth as much as a lot of people believe it is.

Same goes for alma maters, sports teams, companies, even nations. While we can physically view these institutions, they only have value because a lot of people believe in them. From an objective or pure subjective point of view, they do not exist.

Interestingly, intersubjective realities are just as influential (if not more so) than objective and subjective realities.

I’m not saying they shouldn’t be. But they are a fascinating and powerful reminder of just how social we are as a species. It’s another phenomenon that makes us uniquely human.

Why writers get more hate mail than fan mail

Courtesy Lindsey Snow

I became a full-time writer 17 years ago.

While covering consumer technology and video games as a twenty-something blogger, I would regularly receive hate mail from fanboys (never girls) who disagreed with my reporting.

I even received several death threats on occasion. While I never took these threats seriously, it never feels good to have your life, family, or property threatened.

After leaving video games in the late aughts, the hate mail mostly stopped. But I still get upset emails sometimes.

A few years a go, a man berated me for an article I wrote for CNN that was missing a comma. “You have no credibility,” the anonymous man concluded. “If you can’t master simple grammar, you have no business writing.”

He’s not the only one who has questioned my continued mistakes, two books, and thousands of published articles. In fact, the hate mail I’ve received far outweighs the fan mail—which is not unlike sustained rejection in general. Continue reading…