Blake Snow

writer-for-hire, content guy, bestselling author

Hi, I'm Blake.

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Why some people don’t eat pork

An estimated quarter of the world’s population doesn’t eat pork—mostly for religious but also for vegetarian reasons. Why?

“Islam and Judaism both originated in a region where pigs were scavengers and rooted through garbage to survive,” explains Jeff Dege on Quora. “They were unclean in every sense in that environment.”

On the other hand, Western civilizations are more accustom to non-scavenger or otherwise domesticated pigs that aren’t as infected as the ones the Middle East grew up with.

“If I lived in the Middle East 1500–200 years ago, I wouldn’t have eaten pig, either,” concludes Dege. “But I don’t and the reasons for avoiding it then and there don’t apply here and now.”

Which explains why the other three quarters of the world happily consume pork, mostly for barbecue, bacon, sausage, and chop reasons.

On a personal note, I rank edible animal muscle as follows—beef > poultry > pork > fish—but I try to limit my intake of it to no more than 2-3 times a week in favor of produce.

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The scientific method is self-skepticism

Courtesy MGM

Here’s a great quote from Cal physicist Richard Muller on the scientific method: “I see the difference between a scientist and a non-scientist in a simple way:

  • A non-scientist is easily fooled and particularly vulnerable to self-deception.
  • A scientist is easily fooled and particularly vulnerable to self-deception… and knows it.”

If you avoid distinguishing beliefs and bias from knowledge, you’re not a scientist. If you overstate the truth (even for the greater good), you’re also not a scientist.

True science demands objectivity, guts, free speech, vulnerability, and lots of “we’re still not sure but let’s keep checking.”

20 things I learned about life and business reading Shoe Dog by the creator of Nike

Phil Knight seemingly had a lot of slick editors to help him write his wonderful book (4/5 stars) on the creation and rise of Nike. But his passion, character, and insightful war stories all ring true. These were my favorite excerpts:

  1. What if there were a way, without being an athlete, to feel what athletes feel? To play all the time, instead of working? Or else to enjoy work so much that it becomes essentially the same thing.
  2. Every runner knows this. You run and run, mile after mile, and you never quite know why. You tell yourself that you’re running toward some goal, chasing some rush, but really you run because the alternative, stopping, scares you to death.
  3. The Japanese believe climbing Fuji is a mystical experience, a ritual act of celebration, and I was overcome with a desire to climb it, right then. I wanted to ascend into the clouds. I decided to wait, however. I would return when I had something to celebrate.
  4. After shaving, I put on my green Brooks Brothers suit and gave myself a pep talk. You are capable. You are confident. You can do this. You can DO this. Then I went to the wrong place.
  5. Continue reading…

Published works: The cyclical nature of cool, every country, water shortages, smart cities

Courtesy Whitelines Snowboarding

Courtesy Whitelines Snowboarding

Excluding blogging, ghostwritten, and otherwise non-bylined stories for some of these companies, this is what I wrote this month.

Paste Magazine:

Cisco:

Thanks for reading.

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10 things I learned after reading The World Is Flat by Thomas Friedman

  1. With notable exception to most of Africa, the global economic playing field has been flattened (i.e. the world is flat)
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  2. Giving people remote access to collaborative tools, search engines, and billions of pages of information ensures that “the next innovations will come from all over Planet Flat.”
  3. True education teaches students how to develop inquisitive minds (i.e. be curious, absorb as much as you can, seek answers to questions that inspire you)
  4. America is losing its competitive edge of trust, stability, and entrepreneurial infrastructure (i.e. “its secret sauce”) because it’s increasingly becoming entitled, lazy, and out-collaborated by hungrier nations, Friedman argues. It also succumbed to fear-mongering after 9/11 instead of focusing on optimism and hope as it had done so well up to that point.
  5. Globalization winners take care of their own, but they are also compassionate and considerate of others, not protectionists playing an illusionary zero-sum economic game (i.e. domestic manufacturing jobs).
  6. Economic success is the result of hard work, thrift, honesty, patience, tenacity, and openness to adapt from others (i.e. “glocalization”)
  7. Authoritarian Muslim countries (e.g. Egypt, Syria, Saudi Arabia, Pakistan, ISIS) have struggled to adapt to a flattening world because they don’t “glocalize.” More tolerant India, Turkey, Lebanon, Bahrain, Dubai, Indonesia, and Malaysia are notable exceptions to this rule, Friedman argues.
  8. The roots of terrorism are based on religious fanaticism and an education system that condemns Western decadence to create an atmosphere of intolerance (rather than a “live and let live” mindset).
  9. Although the U.S. still benefits from being the most dominate popular culture, globalization is is not the same as “Americanization” or American imperialism.
  10. No two countries that are part of a major global supply chain, such as Dell or McDonald’s, will ever fight a war against each other so long as both remain in said supply chain (i.e. money talks more than peace talks).

Despite Friedman’s verbose and scatterbrain writing, his insights deserve four stars out of five.

How brand loyalty will eventually bite you

amazon-com-logo

I’m an enthusiastic Amazon, Apple, Uber, and Google user because they make my life easier. I don’t think twice before upping my Prime membership. In fact, I like these companies so much, I’ve even willing to pay a little extra for the convenience they offer.

But obsessive brand loyalty will ultimately hurt us, argue two ivy-league economists for USA Today. “Each of us can do our part to make sure Amazon and others never get to the point of ubiquitous domination. It might introduce a bit of hassle and inconvenience into your life, but only a tiny bit. But by taking on this challenge, you’ll be doing the job that antitrust authorities, in an ideal world, might take care of on our behalf – ensuring that consumers and workers, rather than the owners of capital and algorithms – get a piece of the surplus that’s created by new business ideas.”

Make no mistake, I’m a proud American capitalist. But I like it even more when companies compete for my business. “Think about those credit card teasers we all get,” the authors add. “As long as we keep businesses thinking they need to chase after us to try to lock us in, they’ll keep on handing us value rather than using it to pad their bottom line.”

If you agree, consider shopping with competing companies and platforms from time to time to keep your favorite companies on their toes, hungry for your business, and willing to let you keep a greater share of the value.

The greatest display of clouds I’ve ever seen

Clouds from my plane window somewhere over Nicaragua (courtesy Blake Snow)

Clouds from my plane window somewhere over Nicaragua (courtesy Blake Snow)

My respect for clouds skyrocketed last year on two separate occasions.

The first was while flying home from France after hiking Mont Blanc with my long-time friend Wesley Lovvorn. Despite being about the same elevation as my beloved Wasatch Mountains, The Alps appear 2000-4000 feet taller due to greater topographical prominence. That is their valley floor is about 2000-4000 lower than the 4400 feet I live at in Provo. Consequently, the Alps looked like giants the first time I saw them. But not as giant as the cumulus clouds I flew through on the way home. Shortly after crossing into eastern Utah on the 10 hour flight from Paris to Salt Lake, my Delta plane felt like an insect flying into an endless mountain range of white, billowy water vapor. I’ve never seen anything so big. It was a beautiful and comforting sight to come home to.

Continue reading…

Best of 2016 travel: Never do as the locals do, extreme theme parking, Antarctica

Here’s where my travel column went this month:

5 things I haven’t shared until now

echo-dot-black-back-on

I’m always writing down blog ideas. At the time of writing, I have 535 unpublished saved drafts. Most of these will never see the light of day. But some of them are worth sharing. In an effort to whittle that number down as fast as humanly possible, here are five things that have crossed my mind recently: Continue reading…

Published works: Airport tips, Disney cruises, Nevada road trip, not-so exotic vacations, and online security

Photo credit: Lindsey Snow

Photo credit: Lindsey Snow

Here’s where my travel column went last month:

Here’s what I wrote for Cisco.com recently:

Notable tech: 5 gadgets that rocked this year

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I’m by no means an expert on technology. But I’ve covered the industry long enough (since the mid ‘80s to be exact) to know that very few innovations really matter. The vast majority of mainstream releases are merely novel diversions that fail to fundamentally change our lives, let alone improve them.

They are the opposite of personal computers, the web/email combo, GPS directions, social media, high definition, touchscreen phones that double as cameras, YouTube, and increasingly voice search. Over the last thirty years, those are the real innovative heavyweights.

Although nothing released this year approaches that status—uneven virtual reality very much included—they are several gizmos released this year that excited and even enhanced my life on a near daily basis.

They are as follows:  Continue reading…

The Struts: Sober performances and the return of stage presence

courtesy photo

courtesy photo

“Who does this guy thinks he is?”

I asked myself that upon seeing Luke Spiller perform with The Struts for the first time. He had just finished ripping through the opening four songs of their recent set in Salt Lake City. Two singles. Two of his debut album’s most anthemic tracks. No stops or pauses in between songs. All in the first 15 minutes of a performance that would eventually double the running time of their only album plus one new song.

But unlike a punk act that similarly keeps the punches rolling, Spiller was wholly uninhibited on stage. He wore glittered capes and spandex. Shimmied his shoulders like Freddie Mercury. Calculated dramatic toe steps and emphatic kicks in every direction. Choreographed his carefully rehearsed movements to the music.

While observing all of this, I couldn’t decide if Spiller wanted to imitate Michael Jackson, Robert Plant, Prince, or Mick Jagger. On top of that, the size of his mouth suggests his mother may have slept with Steven Tyler during the British leg of Aerosmith’s Pump tour.

In a later interview after the show, he brushed off a facetious question about his outrageous showmanship. “That’s just what I am,” he told me. “It’s just what I enjoy.”

For lovers of live performances that make you forget the troubles at home, Spiller’s dramatic charisma is all for your gain.  Continue reading…

Things I enjoy doing as a tall man

Courtesy Pixar

Courtesy Pixar

I’m not quite 6 feet 2 inches tall. But I laughed out loud at some of the things a 6′ 6″ man can do, as written by Jaime Barth:

  • I like standing awkwardly close to people, so they have no choice but to either look up at me, or stare directly at my chest, because that’s where most people’s height brings them.
  • Elevators are my favorite, because there’s an entire little room of people who can’t help but notice that I tower over them.
  • Over-exaggerating the fact that I have to duck to get on the subway. I make a show of it.
  • Holding the door open for people in such a way that they have to walk under my arm, like a child. (so good)
  • Complaining about stores with low-hanging signs that I bump my head on.
  • Running my finger on the top shelves at supermarkets and pointing out all of the dust.
  • Reaching all the way to the back of a display for something at a store.
  • Holding up my hand for a “high five” and watching my students struggle to hit it.

#messingwithshortpeople

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How to have better conversations by asking better questions

starwars

I whole heartily agree with Confucius when he said, “The man who asks a question is a fool for a minute; the man who does not ask is a fool for life.”

Because of this, I’m always asking new questions of everyone I encounter in an effort to learn from them. Long-time family and friends. Acquaintances. Complete strangers. Everybody!

When it comes to getting better answers (i.e. more lively conversations), there are few better ice-breaker questions than these:

  1. What do you like to do? (more fun than the default and boring “What do you do for work?”)
  2. What is it like to live there? (asked as as a follow up to “Where are you from?”)
  3. What are you excited about right now?

To adopt for people you now, just add “now” to the above and voila! Instant learning. When you feel ready, you can really dig deep with, “What are your guiding beliefs?”

Hat tip, Ahmed Arshad

Best songs I heard driving “The loneliest road in America”

My family and I recently returned from a weeklong road trip along U.S. Route 50 through Nevada. Famously dubbed “the loneliest road in America” by an unnamed AAA agent, the highway is as beautiful as it is devoid of life.

My column on the experience will publish next week. But one of the highlights was undoubtedly listening to rural country radio through much of it. And by rural I mean no more than four FM stations at any time; two of which were gospel, one talk radio, and one country.

Because our rental car’s auxiliary music jack didn’t work, these are the best songs we listened to while cruising through the beautiful Great Basin of Nevada:  Continue reading…

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Good question: When is being politically correct wrong?

heroesstampJoe Devney convincingly answers, “There is a famous photo from the aftermath of the 9/11 attacks in New York City. Three firefighters are raising an American flag over the rubble of the towers. The photo was even made into a U.S. postage stamp.

“I remember reading about someone who found a problem with the picture. All three firefighters were white. This person said the photo should be restaged. There should be a white firefighter, a black firefighter, and a Hispanic firefighter raising the flag. That is, change a record of history, falsify the event, because what actually happened is not what you wish had happened to give the correct unrelated cultural message.

“This person’s priorities were wrong. Three Americans had taken it upon themselves to make a statement by hoisting their flag at the scene of an attack on their country. And someone thought that two of them should be erased from the event and replaced by people who weren’t there.”

Commercial of the year: A mighty roar that tells the world: “We’re coming for you.”

[youtube]https://youtu.be/40x3FiAXk9g[/youtube]

I love airplanes. I love travel. And I love this Delta commercial which is the embodiment of both.

Although United has come on strong this year, Delta remains my preferred airline for its reliability and affordability. Keep climbing.

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Winning at life after leaving the rat race

noelle-hancock

“Writing an essay that started with a chicken in my shower turned out to be the most meaningful accomplishment of my life,” says Noelle Hancock. “It’s unfathomable and humbling, having strangers say you inspired them to leave a job, relationship, or place they weren’t happy in—even when others told them it was a terrible idea.”

Five years ago, Hancock left a $95,000 job and the capital of the world to scoop ice cream on the U.S. Virgin Island of Saint John. Why? She didn’t like her increasingly wired and phone-driven life in New York. Four quiet years later, an old friend asked her to state her reasonings in a story for Cosmopolitan. The story blew up.  Continue reading…

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7 things I learned in Costa Rica last week

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I’m writing this at 30,000 feet just off the pacific coast of Nicaragua. Twenty minutes ago I left San Jose, Costa Rica on a Delta flight bound for Salt Lake City via Los Angeles.

I was in Costa Rica this week as a guest of the tourism department. They want me to write about all the reputable adventure here in my travel column for Paste Magazine. Thanks to the renowned canyoneering, rappelling, cliff jumping, rain forrest-ing, mountain biking, waterfalls, surfing, zip lining, Tarzan swinging, river rafting, and exotic fauna and wildlife—all within close proximity, mind you—I gladly will.

But as usual, encounters with new (and familiar) humans while here had the greatest impact on me. Here’s what I really learned from Costa Rica:  Continue reading…

Published works: Skydiving, Australia, computers killing writers, and battery tech

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Here’s where my byline published last month:

The Network (aka Cisco magazine)

Paste Magazine

The IRS considers these two my oldest and youngest dependents.

But oh! How I depend on them, including the ones not pictured.

“The bond that links your true family is not one of blood, but of respect and joy in each other’s life,” says Richard Bach. “A happy family is but an earlier heaven,” adds George Bernard Shaw.

I’m grateful for mine.

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My approach to selling all boils down to this:

Courtesy New Line Cinema

Courtesy New Line Cinema

“Hi, human. I sell this thing (in my case writing) for a living because I believe in it. It’s benefited myself and others you may know. Are you the right person to pitch? If no, do you know someone who is? If yes, is now a good time?”

I’ve been writing full time for 10 years now. Much of that time, if not half of the time, is spent asking people if I can write for them. In that sense, I’m either a writer who knows how to sell, or a seller who knows how to write.

Either way, I’ve followed the above pitch for the last decade. I don’t know if it’s the best sales approach, but it’s worked alright for me, and it’s one I feel is the most respectful.

Know a better way?

15 years later…

Courtesy Robert Clark/TIME

Courtesy Robert Clark/TIME

“Once the dump trucks and bulldozers have cleared away the rubble and a thousand funeral Masses have been said, once the streets are swept clean of ash and glass and the stores and monuments and airports reopen, once we have begun to explain this to our children and to ourselves, what will we do? What else but build new cathedrals, and if they are bombed, build some more. Because the faith is in the act of building, not the building itself, and no amount of terror can keep us from scraping the sky.”—Nancy Gibbs (written three days after the bombing of the Twin Towers, but before the big holes were “built” in their place)

5 things I learned recently after watching Dishonesty documentary

Courtesy YouTube

Courtesy YouTube

I recently watched (Dis)Honesty: The Truth About Lies. This is what I learned:

  1. Honor codes, moral self-reminders before brushing with temptation, and asking others to be honest in tempting situations can reduce dishonesty to almost zero, researchers found.
  2. People are increasingly dishonest as they distance themselves from tangible things (i.e. its easier to steal digital money than tangible money, and it’s easier to cheat in golf by kicking your ball while looking away as opposed to picking it up). To heighten honesty, look at ill behavior right in the face before doing it.
  3. Everybody is dishonest. Everybody. And all nationalities are equally dishonest, researchers found. It’s just that foreign cultures feel more dishonest because they cheat in unfamiliar ways.
  4. Scandinavian economies and The U.S. have the world’s highest levels of social trust—Africa and South America the least, which has a dramatic effect in the size and health of those respective economies.
  5. Bankers cheat twice as much as politicians. Lying can be appropriate when it’s done for the good of others as opposed to selfish reasons and only if the truth wouldn’t later upset the person that was deceived (i.e. telling a hysterical passenger on a crashing plane that you’re an aeronautics engineer and everything is going to be okay or lying to your children to keep them out of imminent danger or harm’s way).

Highly recommended. Four stars out of five.

Travel column: Off the grid in North America, San Diego, New Zealand, and Seattle

Courtesy Andy Feige

Courtesy Andy Feige

Here’s what I wrote about last month:

Fewer parts which can fail: The most convincing argument for electric cars

motors

The world wouldn’t be as amazing today if it weren’t for the combustable car engine, pictured at left.

But this engine is 100 years old, has a lot of moving parts that can fail, and isn’t nearly as simple, efficient, or as powerfully fast as the much simpler and smaller engine pictured at right—a newer Tesla motor that fits neatly between rear wheels.

“I think many people don’t realize what we are witnessing at the moment,” writes Quora expert Andrius Adamonis. “Several years from now, we will look back and think, ‘WOW! We used to have engines that were powered by small EXPLOSIONS inside!'”

Getting smarter: The myth of STEM shortages and world education rankings

wikimedia commons

wikimedia commons

To improve the future of education, America must focus on science, technology, engineering, and math fields (aka STEM). We must also meet, if not exceed, international test scores.

Or should we?

Said focus has increasingly been criticized in recent years—ironically due to a lack of scientific evidence. After researching “hundreds” of reports from the past six decades, for instance, Robert Charette of The Institute of Electrical and Electronics Engineers said the so-called STEM shortage “is a myth.”

Continue reading…

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Psychology study: 99 cent pricing boosts sales by 8%

ShamwowWTFDoes .99 cent pricing really work? Wouldn’t it be easier to round everything to the nearest dollar?

The answer to both those questions is a resounding “yes.” Although it would be easier to round up, stores use so-called psychological pricing because it demonstrably boosts sales by 8%, according to one study of 60,000 mail-order catalogs.

In short, the 30,000 customers that received rounded up pricing spent 8% less than the 30,000 catalog recipients of 99 cent pricing. (Note: The two catalogs were identical except for pricing.)

Granted, this study was performed 20 years ago. But with those kind of gains, the trend is sure to stick around for a long time.

Here’s where my column went last month: Backpacking the Alps, conflict-free countries, travel food

Dumfounded by the beauty of the Italian Alps

Reporting for Paste Magazine

Feel-good poetry on the meaning and purpose of waves

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My talented friend Davey Saunders is at it again. The below was first appeared on his Facebook page and is republished here with his permission. Pessimists are encouraged to skip this post.

Metaphorical waves roll into our lives on a pretty regular basis.

Emotional. Physical. Mental. Spiritual. Some we are able to ride out, some we can tuck under, and some break right on top of us —driving us helplessly into the water and currents beneath, until we regain our senses and are able to right ourselves again.

Some waves are rogue, and some come in sets that seem to have no end. There are times I have been, literally and figuratively, pulled from the grasp of the relentless seas. And there are times when I thought I had already drowned.

I am not upset by the challenges the ocean brings. If there was no water, how would I learn to swim? If there was no current to fight, how would I build the strength to hold on? And if there were no waves, how would I ever learn to surf?

So let them come. Let them bring their wrath and their might.

Just remember: with each shove and push from the waves, we are brought closer to shore. And then suddenly we find the furious roar that used to beat us down is now the very soothing sound of the surf… playing its sweet rhythms as we rest in the sand.

Published works: Predicting the office of the future, women in tech

2016 cisco logo

I started freelance writing for Cisco.com last month. Here are my first few stories:

The Muslim who made his living selling Mexican food in the Wild West

1435861004com_post_90795056330_a_m_e_r_i_c_aThis writing by Kathryn Schulz on what it means to be American is beautiful:

Over and over, we forget what being American means. The radical premise of our nation is that one people can be made from many, yet in each new generation we find reasons to limit who those “many” can be—to wall off access to America, literally or figuratively. That impulse usually finds its roots in claims about who we used to be, but nativist nostalgia is a fantasy. We have always been a pluralist nation, with a past far richer and stranger than we choose to recall. Back when the streets of Sheridan were still dirt and Zarif Khan was still young, the Muslim who made his living selling Mexican food in the Wild West would put up a tamale for stakes and race local cowboys barefoot down Main Street. History does not record who won.

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Published columns: Kid travels, universal sensations, foreign foods, paddle boarding

Credit Lindsey Snow

Credit Lindsey Snow

Here’s where my travel column went last month:

New name, same thing: Work-life blending is all about balance

Photo: Lindsey Snow

Photo: Lindsey Snow

In recent years, a new ideology has emerged. It is this: work-life balance is impossible; therefore, humanity must embrace work-life blending instead.

I tried work-life blending for six years before we ever called it that. I’m here to tell you it stinks and is largely a pipe dream—nothing more than a new term coined by self-absorbed workaholics to justify their personal regrets, negligence, and imbalances in life.

Now let me tell you how I really feel.  Continue reading…

This moving short story is something fierce

Credit CC/Fred Mancosu

Credit CC/Fred Mancosu

The below short story entitled “Birthday Cake” was written by my friend Josh Ray (under pseudonym) and published with his permission. I hope you enjoy it as much as I do. 

I got a birthday. I suppose everybody does, and it comes around every year at the same time. That’s the way they do. Mine’s in November, but I don’t suppose that matters much one way or the other for this story. Anyway, I’m gonna tell you about two birthdays I had in particular.  Continue reading…

Future of oil: The most apolitical, objective, and realistic forecast I’ve ever read

Courtesy Focus Features

Courtesy Focus Features

Oil will not run out for a very long time. If or when it eventually does, we will just manufacture it from coal. That’s according to respected UC Berkley physicist Richard Muller.

Granted, Muller is neither an energy expert or clairvoyant. But as a top Quora writer, he’s one of the most educated and smartest persons I’ve read on a range of subjects.

So what might the future of energy look like? Because it runs circles around the power and convenience of other energy sources—seriously, oil’s potency is remarkable—the black gooey substance will remain the go-to-source for mobile transportation with nuclear powering an increasing amount of the grid.  Continue reading…