Blake Snow

writer-for-hire, content guy, bestselling author

Hi, I'm Blake.

I run this joint. Don’t know where to start? Let me show you around:

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How to have better conversations by asking better questions

starwars

I whole heartily agree with Confucius when he said, “The man who asks a question is a fool for a minute; the man who does not ask is a fool for life.”

Because of this, I’m always asking new questions of everyone I encounter in an effort to learn from them. Long-time family and friends. Acquaintances. Complete strangers. Everybody!

When it comes to getting better answers (i.e. more lively conversations), there are few better ice-breaker questions than these:

  1. What do you like to do? (more fun than the default and boring “What do you do for work?”)
  2. What is it like to live there? (asked as as a follow up to “Where are you from?”)
  3. What are you excited about right now?

To adopt for people you now, just add “now” to the above and voila! Instant learning. When you feel ready, you can really dig deep with, “What are your guiding beliefs?”

Hat tip, Ahmed Arshad

Best songs I heard driving “The loneliest road in America”

My family and I recently returned from a weeklong road trip along U.S. Route 50 through Nevada. Famously dubbed “the loneliest road in America” by an unnamed AAA agent, the highway is as beautiful as it is devoid of life.

My column on the experience will publish next week. But one of the highlights was undoubtedly listening to rural country radio through much of it. And by rural I mean no more than four FM stations at any time; two of which were gospel, one talk radio, and one country.

Because our rental car’s auxiliary music jack didn’t work, these are the best songs we listened to while cruising through the beautiful Great Basin of Nevada:  Continue reading…

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Good question: When is being politically correct wrong?

heroesstampJoe Devney convincingly answers, “There is a famous photo from the aftermath of the 9/11 attacks in New York City. Three firefighters are raising an American flag over the rubble of the towers. The photo was even made into a U.S. postage stamp.

“I remember reading about someone who found a problem with the picture. All three firefighters were white. This person said the photo should be restaged. There should be a white firefighter, a black firefighter, and a Hispanic firefighter raising the flag. That is, change a record of history, falsify the event, because what actually happened is not what you wish had happened to give the correct unrelated cultural message.

“This person’s priorities were wrong. Three Americans had taken it upon themselves to make a statement by hoisting their flag at the scene of an attack on their country. And someone thought that two of them should be erased from the event and replaced by people who weren’t there.”

Commercial of the year: A mighty roar that tells the world: “We’re coming for you.”

[youtube]https://youtu.be/40x3FiAXk9g[/youtube]

I love airplanes. I love travel. And I love this Delta commercial which is the embodiment of both.

Although United has come on strong this year, Delta remains my preferred airline for its reliability and affordability. Keep climbing.

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Winning at life after leaving the rat race

noelle-hancock

“Writing an essay that started with a chicken in my shower turned out to be the most meaningful accomplishment of my life,” says Noelle Hancock. “It’s unfathomable and humbling, having strangers say you inspired them to leave a job, relationship, or place they weren’t happy in—even when others told them it was a terrible idea.”

Five years ago, Hancock left a $95,000 job and the capital of the world to scoop ice cream on the U.S. Virgin Island of Saint John. Why? She didn’t like her increasingly wired and phone-driven life in New York. Four quiet years later, an old friend asked her to state her reasonings in a story for Cosmopolitan. The story blew up.  Continue reading…

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7 things I learned in Costa Rica last week

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I’m writing this at 30,000 feet just off the pacific coast of Nicaragua. Twenty minutes ago I left San Jose, Costa Rica on a Delta flight bound for Salt Lake City via Los Angeles.

I was in Costa Rica this week as a guest of the tourism department. They want me to write about all the reputable adventure here in my travel column for Paste Magazine. Thanks to the renowned canyoneering, rappelling, cliff jumping, rain forrest-ing, mountain biking, waterfalls, surfing, zip lining, Tarzan swinging, river rafting, and exotic fauna and wildlife—all within close proximity, mind you—I gladly will.

But as usual, encounters with new (and familiar) humans while here had the greatest impact on me. Here’s what I really learned from Costa Rica:  Continue reading…

Published works: Skydiving, Australia, computers killing writers, and battery tech

front

Here’s where my byline published last month:

The Network (aka Cisco magazine)

Paste Magazine

The IRS considers these two my oldest and youngest dependents.

But oh! How I depend on them, including the ones not pictured.

“The bond that links your true family is not one of blood, but of respect and joy in each other’s life,” says Richard Bach. “A happy family is but an earlier heaven,” adds George Bernard Shaw.

I’m grateful for mine.

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My approach to selling all boils down to this:

Courtesy New Line Cinema

Courtesy New Line Cinema

“Hi, human. I sell this thing (in my case writing) for a living because I believe in it. It’s benefited myself and others you may know. Are you the right person to pitch? If no, do you know someone who is? If yes, is now a good time?”

I’ve been writing full time for 10 years now. Much of that time, if not half of the time, is spent asking people if I can write for them. In that sense, I’m either a writer who knows how to sell, or a seller who knows how to write.

Either way, I’ve followed the above pitch for the last decade. I don’t know if it’s the best sales approach, but it’s worked alright for me, and it’s one I feel is the most respectful.

Know a better way?

15 years later…

Courtesy Robert Clark/TIME

Courtesy Robert Clark/TIME

“Once the dump trucks and bulldozers have cleared away the rubble and a thousand funeral Masses have been said, once the streets are swept clean of ash and glass and the stores and monuments and airports reopen, once we have begun to explain this to our children and to ourselves, what will we do? What else but build new cathedrals, and if they are bombed, build some more. Because the faith is in the act of building, not the building itself, and no amount of terror can keep us from scraping the sky.”—Nancy Gibbs (written three days after the bombing of the Twin Towers, but before the big holes were “built” in their place)

5 things I learned recently after watching Dishonesty documentary

Courtesy YouTube

Courtesy YouTube

I recently watched (Dis)Honesty: The Truth About Lies. This is what I learned:

  1. Honor codes, moral self-reminders before brushing with temptation, and asking others to be honest in tempting situations can reduce dishonesty to almost zero, researchers found.
  2. People are increasingly dishonest as they distance themselves from tangible things (i.e. its easier to steal digital money than tangible money, and it’s easier to cheat in golf by kicking your ball while looking away as opposed to picking it up). To heighten honesty, look at ill behavior right in the face before doing it.
  3. Everybody is dishonest. Everybody. And all nationalities are equally dishonest, researchers found. It’s just that foreign cultures feel more dishonest because they cheat in unfamiliar ways.
  4. Scandinavian economies and The U.S. have the world’s highest levels of social trust—Africa and South America the least, which has a dramatic effect in the size and health of those respective economies.
  5. Bankers cheat twice as much as politicians. Lying can be appropriate when it’s done for the good of others as opposed to selfish reasons and only if the truth wouldn’t later upset the person that was deceived (i.e. telling a hysterical passenger on a crashing plane that you’re an aeronautics engineer and everything is going to be okay or lying to your children to keep them out of imminent danger or harm’s way).

Highly recommended. Four stars out of five.

Travel column: Off the grid in North America, San Diego, New Zealand, and Seattle

Courtesy Andy Feige

Courtesy Andy Feige

Here’s what I wrote about last month:

Fewer parts which can fail: The most convincing argument for electric cars

motors

The world wouldn’t be as amazing today if it weren’t for the combustable car engine, pictured at left.

But this engine is 100 years old, has a lot of moving parts that can fail, and isn’t nearly as simple, efficient, or as powerfully fast as the much simpler and smaller engine pictured at right—a newer Tesla motor that fits neatly between rear wheels.

“I think many people don’t realize what we are witnessing at the moment,” writes Quora expert Andrius Adamonis. “Several years from now, we will look back and think, ‘WOW! We used to have engines that were powered by small EXPLOSIONS inside!'”

Getting smarter: The myth of STEM shortages and world education rankings

wikimedia commons

wikimedia commons

To improve the future of education, America must focus on science, technology, engineering, and math fields (aka STEM). We must also meet, if not exceed, international test scores.

Or should we?

Said focus has increasingly been criticized in recent years—ironically due to a lack of scientific evidence. After researching “hundreds” of reports from the past six decades, for instance, Robert Charette of The Institute of Electrical and Electronics Engineers said the so-called STEM shortage “is a myth.”

Continue reading…

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Psychology study: 99 cent pricing boosts sales by 8%

ShamwowWTFDoes .99 cent pricing really work? Wouldn’t it be easier to round everything to the nearest dollar?

The answer to both those questions is a resounding “yes.” Although it would be easier to round up, stores use so-called psychological pricing because it demonstrably boosts sales by 8%, according to one study of 60,000 mail-order catalogs.

In short, the 30,000 customers that received rounded up pricing spent 8% less than the 30,000 catalog recipients of 99 cent pricing. (Note: The two catalogs were identical except for pricing.)

Granted, this study was performed 20 years ago. But with those kind of gains, the trend is sure to stick around for a long time.

Here’s where my column went last month: Backpacking the Alps, conflict-free countries, travel food

Dumfounded by the beauty of the Italian Alps

Reporting for Paste Magazine

Feel-good poetry on the meaning and purpose of waves

giphy
My talented friend Davey Saunders is at it again. The below was first appeared on his Facebook page and is republished here with his permission. Pessimists are encouraged to skip this post.

Metaphorical waves roll into our lives on a pretty regular basis.

Emotional. Physical. Mental. Spiritual. Some we are able to ride out, some we can tuck under, and some break right on top of us —driving us helplessly into the water and currents beneath, until we regain our senses and are able to right ourselves again.

Some waves are rogue, and some come in sets that seem to have no end. There are times I have been, literally and figuratively, pulled from the grasp of the relentless seas. And there are times when I thought I had already drowned.

I am not upset by the challenges the ocean brings. If there was no water, how would I learn to swim? If there was no current to fight, how would I build the strength to hold on? And if there were no waves, how would I ever learn to surf?

So let them come. Let them bring their wrath and their might.

Just remember: with each shove and push from the waves, we are brought closer to shore. And then suddenly we find the furious roar that used to beat us down is now the very soothing sound of the surf… playing its sweet rhythms as we rest in the sand.

Published works: Predicting the office of the future, women in tech

2016 cisco logo

I started freelance writing for Cisco.com last month. Here are my first few stories:

The Muslim who made his living selling Mexican food in the Wild West

1435861004com_post_90795056330_a_m_e_r_i_c_aThis writing by Kathryn Schulz on what it means to be American is beautiful:

Over and over, we forget what being American means. The radical premise of our nation is that one people can be made from many, yet in each new generation we find reasons to limit who those “many” can be—to wall off access to America, literally or figuratively. That impulse usually finds its roots in claims about who we used to be, but nativist nostalgia is a fantasy. We have always been a pluralist nation, with a past far richer and stranger than we choose to recall. Back when the streets of Sheridan were still dirt and Zarif Khan was still young, the Muslim who made his living selling Mexican food in the Wild West would put up a tamale for stakes and race local cowboys barefoot down Main Street. History does not record who won.

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Published columns: Kid travels, universal sensations, foreign foods, paddle boarding

Credit Lindsey Snow

Credit Lindsey Snow

Here’s where my travel column went last month:

New name, same thing: Work-life blending is all about balance

Photo: Lindsey Snow

Photo: Lindsey Snow

In recent years, a new ideology has emerged. It is this: work-life balance is impossible; therefore, humanity must embrace work-life blending instead.

I tried work-life blending for six years before we ever called it that. I’m here to tell you it stinks and is largely a pipe dream—nothing more than a new term coined by self-absorbed workaholics to justify their personal regrets, negligence, and imbalances in life.

Now let me tell you how I really feel.  Continue reading…

This moving short story is something fierce

Credit CC/Fred Mancosu

Credit CC/Fred Mancosu

The below short story entitled “Birthday Cake” was written by my friend Josh Ray (under pseudonym) and published with his permission. I hope you enjoy it as much as I do. 

I got a birthday. I suppose everybody does, and it comes around every year at the same time. That’s the way they do. Mine’s in November, but I don’t suppose that matters much one way or the other for this story. Anyway, I’m gonna tell you about two birthdays I had in particular.  Continue reading…

Future of oil: The most apolitical, objective, and realistic forecast I’ve ever read

Courtesy Focus Features

Courtesy Focus Features

Oil will not run out for a very long time. If or when it eventually does, we will just manufacture it from coal. That’s according to respected UC Berkley physicist Richard Muller.

Granted, Muller is neither an energy expert or clairvoyant. But as a top Quora writer, he’s one of the most educated and smartest persons I’ve read on a range of subjects.

So what might the future of energy look like? Because it runs circles around the power and convenience of other energy sources—seriously, oil’s potency is remarkable—the black gooey substance will remain the go-to-source for mobile transportation with nuclear powering an increasing amount of the grid.  Continue reading…

Published columns: Traveling guidebooks, nature worship, industrial views, music city

credit Lindsey Snow

credit Lindsey Snow

For those who care, here’s where my travel column went last month:

5 things I’m excited about at this point in life

Me surfing Lake Powell recently

Yours truly surfing Lake Powell

Someone recently asked me what I’m excited about. “Oh, I don’t know,” I lied. Not because I didn’t have an answer. I just hadn’t articulated it yet.

After further deliberation, here is my answer:  Continue reading…

How to get free publicity: 10 tips from insiders (+ movie recommendations)

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As someone who’s written hundreds of articles for fancy publications, I’m often asked the best way to land free publicity.

Outside of knowing when you have truly have something that’s noteworthy and knowing which audiences are most likely to find your something relevant, my colleague Josh Steimle recently wrote about the subject for Entrepreneur; specifically how to get great PR in 15 minutes per day.

Josh was kind enough to interview and quote me in the article. This is what I said: “Indirect PR pitches are the best way to increase your chances of a media placement. Rather than talking about yourself, explain a larger trend that might interest the journalist or publication you’re pitching, complete with stats, anecdotes and data.

“Your contribution should be only part of the story. Doing so not only makes the press’s job easier but demonstrates greater objectivity, further increasing your chances of a placement.”

In my experience as someone being pitched, that approach leads to a lot more placements.

Since we’re on the subject, now go watch Ace in the Hole, All The Presidents Men, State of Play, and Spotlight—all good if not remarkable movies on journalism.

In the absence of extraordinary, ordinary is more than enough

Wikimedia Commons

Courtesy Cinemagraphs

For most of my 20s, I largely existed to leave my mark upon the world and strike it rich. In order to achieve those goals, I labored through the day and voluntarily burned the midnight oil. In other words, I lived to work—how cliche of me!

As I approached 30, something happened. I experienced what I call my Montana Moment—cheesy, but catchy! I realized that my double life as a work-a-holic and present husband and father could no longer be sustained.

So I changed. I set strict boundaries on my time and never looked back. If I was going to be remarkable, I was going to have to do so in a set number of hours and no longer at the expense of my health, family, sleep, friendships, and self-improvement. (That change, by the way, was the catalyst behind my still unfinished book.)  Continue reading…

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Published works: Latest version—the problem with online user reviews

TA_550x370My latest, reporting for Paste Magazine:

“Obviously, user review repositories such as TripAdvisor, Yelp, and Google are a net gain for people in need of lodging, a delicious meal, or a new tool, gadget, or surprise to solve their current problem. But as we increasingly turn to big, crowd-funded data to help us stay informed and avoid buyer’s remorse, we need to be thinking of better ways to get the most up-to-date and accurate information available while also rewarding the efforts of those who aim to please us.”

Continue reading…

No news is good news, right? What I learned from my recent DNA test

Columbia Pictures

Columbia Pictures

I recently completed a $150 DNA test for a story I’m working on. Without going into too much detail, this is what I learned:

  1. I’m healthy. Of 36 diseases tested, I’m not a carrier of any problematic genes. Phew!
  2. I’m 99.9% European. That’s code for “white privilege.”
  3. I’m ordinary. For example, I’m a normal sleeper. And although we were all Born to Run, my muscles are more “sprinter” than “endurance” type.
  4. I got confirmation of what I’ve already observed. For instance, I don’t posses the bald gene, I’m not hairy, my ring finger is longer than my index, my second toe is longer than my big toe, I have wet earwax, and my skin is fair. Go figure!
  5. Genes are overrated. Like my favorite sci-fi move so eloquently proves, our genes do not define who we are or how we choose to live. Yes, DNA is important and can have a big impact on our circumstance. But it does not determine our destiny or who we chose to become with the cards we’ve been dealt.

That’s it for now. Stay tuned for the full story.

Listen up, futurists: Here’s why wearing the same outfit everyday is a bad idea

evolution-look-steve-jobs

I admire Steve Jobs and Mark Zuckerberg. Both are big thinkers and deserve to be imitated by any who hope to follow their success.

But unless you’re already a celebrity (or otherwise top 10) executive, you probably shouldn’t follow their tacky example of wearing the same casual uniform everyday. Here’s why:  Continue reading…

More than just a buzzword: Top 10 superfoods backed by science

Courtesy Highbrow

Courtesy Highbrow

In the early 1900s, bananas may have been named the world’s first superfood. At the time, even The American Medical Association praised them for being “sealed by nature in practically germ-proof packages.”*

Although still one of the most nutrient-dense foods you can eat, bananas are no longer consider a superfood. (I eat one every morning, however, as they’re always in season). Trendy things like acai berries, green tea, quinoa, kale and other manufactured foods are. It’s gotten so out of hand, that the FDA issued a warning letter recently about falsely advertised “superfoods.” As of 2007, the European Union has prohibited food makers from using the term “superfood.”

So how can we distinguish marketing hype from science when seeking out nutrient-rich foods? Highbrow did just that recently. This is what they came up with—the top 10 superfoods backed by science.  Continue reading…

The world’s only superpower: Why the USA is so dominant

fasteveryfoxhound

The United States of America is the mightiest nation the world has ever seen. (Murica!)

Its economy is bigger than the next four national economies combined. Its military spends more than the next 20 nations combined. Its human rights and democracy record are admired throughout the world. And in terms of pop culture, it’s arguably the “coolest” nation on the planet.

So how did the United States achieve all this?

History buff Balaji Viswanathan makes a pretty convincing argument on Quora. Here are his reasons:  Continue reading…

Published columns: Americans abroad, epic inlands, Monument Valley, underrated states

Courtesy 20th Century Fox

Courtesy 20th Century Fox

Here’s where my travel column went last month:

Not everyone can be a great writer. But a great writer can come from anywhere.

gif-cinematic09

For the record, I don’t consider myself a great writer. I’m certainly an effective, efficient, and sometimes amusing one. But I wouldn’t say great. The below, on the other hand, written by my friend Davey Saunders and published with his permission is great. I hope you enjoy it. 

Continue reading…

Like #music? Wanna win a $200 wireless speaker? Tell me your favorite underrated artist and it’s yours.

ue boom 2 main

I’ve spoken highly about bluetooth speakers before, including the original UE Boom, Mega Boom, and Cambridge Audio. Like 21st century boomboxes, they bring music to life because they’re easy to pair with your phone and go anywhere.

This month, Ultimate Ears sent me a UE Boom 2 in the hopes I’d publicize it, which I’m doing now. Not because they asked me to. But because it maintains the full and deep sound of the original (although not as bumping as the Mega or as rich as the Cambridge) with twice the wireless range, a little more battery life, and pause and skip functions right on the speaker. That alone makes it a no-brainer consideration for budgets between $100-200.

That said, UE are giving away a limited edition Boom 2 (pictured) to blakesnow.com readers. Here are the official rules:

  1. You must reside in the U.S. (sorry international readers)
  2. You must share your favorite underrated or under-appreciated artist of all time in the below comments and convincingly explain why they deserve more airplay.

That’s it. I’ll announce and publish my favorite entry on May 15 and the speaker will ship shortly thereafter.

Thanks for playing. May the best entry win.

Greater understanding: This one question will help you become a better listener

Courtesy RSA Films

Courtesy RSA Films

Humans — either insecure or work-in-progress ones, myself very much included — often combat ignorance with ignorance. They fight prejudice with prejudice. They hypocritcaly label others as bigoted before crushing their own intolerance.

This is why the world can’t all get along.  Continue reading…

9 habits I want to absorb this spring

courtesy wikimedia

courtesy wikimedia

  1. Keep a journal. Because they remind us of our thoughts and feelings as well as photographs remind us of people, places, and things.
  2. Say “no” to distractions. I’ve started doing this already by avoiding the news. Instead of consuming news in the morning, afternoon, and night, I now only read three newsletter summaries from my three favorite sources. This frees a massive amount of time without missing the most important stories to my work.
  3. Hire a professional coach. I did this a few years ago and it nearly doubled my sales. After become complacent recently, I need to do this again.
  4. Continue reading…

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Off The Grid: India tips, wander wisely, Irish highlights, holy places, best mainland beach

credit wikimedia

credit wikimedia

You know the drill. Here’s where my travel column went last month:

How to stay happily married: Seduce, entertain, be nice

credit blake snow

credit blake snow

A happy wife is a happy life. Or so goes a popular adage.

This goes both ways, of course. But I suspect the saying is written primarily for men because we probably fail as spouses more often than women.

Either way, what’s the key to successful marriage?

First and foremost, always pretend you’re still courting your spouse, writes popular Quora author and Cal physicist Richard Muller. “Seduce. Entertain. Be nice,” he says. “Do all those things you did when you were trying to win her over.”

That means taking a sexual interest in them (not just maintenance, mind you—that’s not love-making), making them laugh, smile, and feel good about themselves, and respecting them no matter what (as opposed to misjudging, resenting, or objectifying them).

Lastly, “Don’t take them for granted, ever,” Muller says. Do this long enough and you’ll probably get divorced.

In other words, surprise them. Marriage is not a given. Do all you can to earn your keep. Contribute. Give. Don’t just take. Be the spouse you’d like to have.

Sage advice, Mr. Muller.