Search Engine Optimization (SEO) strategies are more superstitious than South American culture. You’ve heard them all but here’s a first person experience to debunk some of the most famous ones:

1. Myth 1. The more pages you have indexed the better PageRank you’ll get. This is one of the biggest myths out there. I’ve talked with individuals/companies that pride themselves on having over 10,000 indexed pages. Yeah that makes sense. Google’s algorithm is one of the greatest mathematical calculations over the last ten years but it can’t understand page inflation. My site has a whopping (6) pages though it has a PageRank of 5.
2. Myth 2. You need lots of meta data to have people find your site. Now I’m not saying you don’t need good descriptive meta tags, but whether your wordy or concise, it won’t have any positive effect on your page ranking.
3. Myth 3. Get your site listed on other pages by trading links. While this used to slightly help your page, search engines have now reformulated how they handle this “link inflation.” It’s a myth. Focus on getting people to appreciate you site because of it’s content.

It’s getting ever so difficult to stay ahead of the game so here’s the real truth on search engine optimization: have many sites, most importantly respectable ones link to your site via articles or a reference. If you have descriptive page content that cuts through marketing jargon, you’ll be off to a good start. Remember, it takes time to build a credible business in the real world. The same holds true for building a credible website.