Blake Snow

writer-for-hire, content guy, bestselling author

Hi, I'm Blake.

I run this joint. Don’t know where to start? Let me show you around:

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal

Either/or: How using the Internet affects our lives

Wired

Andrew White/WIRED

Ev Williams believes the internet is “a giant machine designed to give people what they want.” In a speech reported by Wired, the co-inventor of Blogger and Twitter added, “We often think the internet enables us to do new things, but people just want to do the same things.”

For instance, we want to socialize, entertain ourselves, learn, and make work easier. The internet does all four better than any other convenience of the last century.

It does this in two ways, Williams explains. “Big hits on the internet (think Google, Facebook, Apple, Amazon) are masters at making things fast and not making people think… But the internet is not a utopian world. It’s like a lot of other technological revolutions.”  Continue reading…

50/50: My wife is so much more than a “silent” business partner

Snow Family

Snow Family

My wife and I recently borrowed a large sum of money to buy a highly illiquid asset. To secure the loan, we disclosed more of our financial behavior to the bank than we’ve admitted to anyone else, including God. And rightfully so—again we were borrowing a large sum of money, and they wanted to make sure we’d pay it back.

In addition to scouring our personal finances, the lender took a fine tooth comb to our business finances. I’m self-employed. But my wife owns 50% of “the company.” I generate and service all the income. She gets half. Many would call her—as my lender often did—a “silent partner.” But she is anything but.  Continue reading…

Why everyone should embrace frugality

Warner Bros. / Blake Snow

Warner Bros. / Blake Snow

My stomach turns anytime I witness waste, lavishness, or squandering. I smile whenever I see thrift, frugality, or resourcefulness. (See also: The difference between cheap and frugal)

In fact, the latter is a life-long pursuit of mine: To be resourceful in everything I do, including my personal and business endeavorers.

Which is why I relate to Amazon’s leadership principle on frugality, explained like this Continue reading…

Story of my life: Convincing clients to publish “soft” stories instead of hard sells

Kwekwe/Wikimedia

Kwekwe/Wikimedia

Five years ago, I “pivoted,” as they say in business. I went from writing feature stories primarily for top 20 news media to writing features stories for Fortune 500 companies as an embedded journalist and content advisor.

Landing a new client typically goes like this: They like my pitch and ask for more info. I send it to ’em. We talk. They like what they hear and think I can grow their audience with a fresh voice.

Over time, however, some of those clients let that voice rot. Continue reading…

Quotes by Blake Snow: Am I allowed to quote myself?

quotesbyblakesnow

With age, I’ve started a habit of condensing my thoughts, ideas, and beliefs into short “quotables.” Here are some of my more Confucius-quality ones, formatted and ready to share—how conceited of me!

  • “In life, everybody is legally blind. Some are completely blind. Never follow the latter.”–Blake Snow
  • “If you depend on someone else to make you happy, you’re gonna have a bad time.”–Blake Snow
  • “Sometimes the best move in life (and chess) is to do nothing.”–Blake Snow (Aka Never let a threat, intimidation, or external pressure force you to do anything against your will. Make your own choices and dictate your own strategy.)  Continue reading…

These 5 albums have monopolized my airwaves recently

RCA Records

RCA Records

Ordered by most spins so far this year. All worth a listen if you like rock music.

  1. Stay Young by Young Rival. Says my friend David, “Young Rival will fill the gap left behind by Band Of Skulls. Good find!”
  2. Voices by Phantogram. The ’90s called. They want their trip-hop back—their really, really good trip-hop minus the grittiness. Referred by my sister, Sara
  3. After the Disco by Broken Bells. Nice record to clean the house to. Or remember the Bee Gees by. Referred by my brother-in-law, Steven
  4. Heza by Generationals. Cool sound. Not a lot of catchiness, but groovy just the same. Referred by my colleague, Gavin
  5. Melophobia by Cage the Elephant. Ignoble winner of the loudness wars (i.e. poor mastering), but some rocking tracks on this.

NOTABLE MENTION: Morning Phase by Beck—Pleasant, but not as good as Sea Change

Kids don’t stand a chance: My dog gets all the attention

Blake Snow

Blake Snow

There’s a funny saying in journalism. You could publish the biggest exclusive story in the world — a major political scandal, military coup, celebrity scoop, scientific breakthrough, or life-changing event. But it still won’t reach as many people as a cute story about a dog (See also: The AP Guide to News & Feature Writing).

I was reminded of this recently while walking my dog. Although I’ve walked the block many times with my adorable toddlers, one neighbor in particular never took much notice when crossing paths. No biggie. I just thought she was a private but pleasant lady. She’d smile; sometimes wave. We waved back. That was the extent of it for nearly four years.

Until she met Harley. Continue reading…

Smashing Pumpkins: “Like something from the 1900s,” my daughter says

Virgin Records

Virgin Records

Although they were one of my top three bands in high school, Smashing Pumpkins haven’t rattled my earbones much since. Maybe twice in the last decade.

To remedy that, I turned on Siamese Dream last week for myself and my posterity. My six-year old aspiring-drummer headbanged to it. My eight year old — who prefers electronic music — raised an eyebrow at it.

“Sounds like something from the 1900s,” she said unamused. I laughed and informed her that it was, more specifically, from the early 1990s, which reportedly took place two decades ago.

Well, when you put it that way…

Fun fact: Siamese Dream’s overly thick or “fat” sound is largely the result of up to 100 recorded guitar parts per song.

Doesn’t happen often: When the movie is better than the book

Paramount Pictures

Paramount Pictures

My wife and I watched Stardust recently. It’s been on my watch list for years, given its high viewer rating. But the crap poster always kept me from hitting “play.”

I’m glad I finally did. Stardust is a five-star film. The best fantasy movie I’ve seen since The Princess and the Bride—maybe even better. It’s certainly better than the under-edited Lord of The Rings, the most popular fantasy film of late. (Don’t worry nerds, I kept my sub-genres separated.)

In any case, I liked Stardust so much, I immediately read the book. It’s good but ends with a limp. The movie, on the other hand, ends with an enormous and climatic bang. The similarly-ended The Natural is the only other movie I can think of that is better than the book.

Can you name any others?

Now I remember: Why I quite working in bed

I slipped up. After resolving five years ago to never work from bed again—thank you, Montana—I did it again recently.

“I’ll just work a little,” I told myself. Several hours later, I finally put the computer down. It was AM o’clock and I was fried. With lights off, I stayed up an hour or two longer, still trying to solve work stuff.

Of course, I woke up exhausted and sluggish. Had an unproductive day. Struggled through much of it.

But it was an effective reminder: Working from bed and overtaxing your brain is no way to live—at least for me. To be fully operational, you gotta keep your thirds separated.

8 things World Cup winners have in common

image

The World Cup starts anew this week in Brazil. If the past is any indication, there’s an 83% chance Brazil, Argentina, Italy, Germany, and/or the Netherlands will make the final. What do these countries have that others don’t?

“Of the factors that contribute, none is, necessarily, a prerequisite,” writes Gabriele Marcotti for ESPN. “But the more of the seven ingredients below you have in your shopping cart, the more likely you are to win a World Cup.”  Continue reading…

Google Fiber: With speeds this fast, who cares about privacy!!??

Courtesy Google

Courtesy Google

I’ve seen the future. It’s called gigabit Internet by Google Fiber, and it just launched in my hometown of Provo, the second of three scheduled cities to get speeds that are 100 times faster than the rest of America.

“What good is really fast Internet if the content stays the same?” you may ask yourself. I certainly did, before testing the service. Besides, my “high speed” Internet from Comcast seemed fast enough, enabling my household to stream HD videos, load web pages quickly, and connect multiple devices as needed, largely without hiccup.

I was wrong.

Using gigabit Internet, even in its infancy, opened my eyes to speed and reminded me of why I love the Internet.

Continue reading on Fox News

Misunderstood: Why “fake it til you make it” is great advice

20th Century Fox

20th Century Fox

Dan Waldschmidt thinks “faking it til you make it” is horrible advice.

But the catchphrase doesn’t mean what Waldshmidt thinks it means (spoken in my best Inigo Montoya accent). A quick Wikipedia search would have informed him that “faking it til you make it” means imitating confidence until you find real confidence—not stretching truth, bending rules, or denying reality, like the columnist mistakenly believes it means.

The first commenter on his syndicated post said it best: “‘Faking’ doesn’t mean “lying.’ It means faking that you are confident, self-assured, knowledgeable—when you, in fact, you’re not. It is excellent advice and helped me overcome many fears and doubts.” Or as Amy Cuddy says, “Fake it ’till you become it.”

Hear, hear! I, too, have faked my way to becoming a responsible adult, marketable guyhusband of one, and father of five. For me, the catchphrase is easily one of the top 10 pieces of advice on finding success.

So long, writer’s block. Chapter 5 is a go.

Columbia Pictures

Columbia Pictures

After more than a half year of writer’s block, I started typing the second act of my book today.

I’ve always liked the first act, and know how I want to end the book. But I’ve struggled mightily in penning the midriff.

Not anymore. I found my way again. Ain’t nobody’s gonna hold me down—not unfamiliar territory, the possibility of failure (i.e. the world thinking I’m a crap author), and certainly not myself.

In the meantime, might I suggest…

Hit your pipes as hard as you can this year

Wikimedia Commons

Wikimedia Commons

This edition of the Offline Newsletter is written by an unknown author as told by my father, Brent Snow. As you work to find your digital sweet spot this year, I hope this serves as inspiration.—Blake Snow

There is a story about a billion dollar luxury liner, outfitted with every possible appointment, convenience, necessity, and designed to gratify every decadent demand of its prominent passengers. This floating Taj Mahal, booked solid for months by wealthy citizens and exporters, exhibited a phenomenally delicate profit margin in which time was money. Lots of money. For this great ship to sit idle for even an hour would cost the owners millions of dollars.

As such, every effort had been made to ensure that the ship would operate at peak efficiency. The engine room had as many backup systems and fail-safe mechanisms as an Apollo rocket. No detail had been overlooked in building the most reliable, durable mechanical equipment money could buy. The engine room was staffed by officers, experts, and mechanics from around the world. Each stood vigil in a gleaming white uniform looped with gold braid and brass buttons. Computer systems, draped in matted plastics and steel, lined the walls. Nothing could possibly go wrong.  Continue reading…

Me to my wife: “We gotta go to England!”

MGM

MGM

I watched Nicholas Nickleby over the holidays with my soulmate.

It’s worth watching, at least according to this romantic. Charlie Hunnam’s performance was uneven—brilliant when confronting his uncle, not so much when mourning the death of his friend. But it was obvious to me after watching it: Charles Dickens is a masterful storyteller. He’s proved it many times over. As have his contemporaries, including Jane Austen.

Upon finishing the movie and while channeling the most formal English I could muster, I commented to my wife, “We gotta go to England! The source of such great storytelling deserves to be honored with our presence.”

Plus, I’m a sucker for Ferris wheels, and I hear London has a rather considerable one.

See also

This performance gives me chills and makes me smile every time I watch it

[youtube]https://www.youtube.com/watch?v=Xqrn2q3WCS8[/youtube]

I get it. These guys are overplayed. The Old Navy of Rock ‘N Roll. Maybe even a bit pompous.

But if the above video doesn’t alter your opinion of said musicians, you’re a snob.

DISCLOSURE: U2 doesn’t make my top 10 or even top 20 band list. But I still believe they’re deserving of much of their success. This is my favorite song of theirs. And Achtung Baby is a ’90s masterpiece.

Worth the work: Heavy snow and maple trees—it’s all the same to me

heavy-snow

The precipitation Gods dumped blankets of snow on my neighborhood recently. Well more than a foot, which required a lot of shoveling to maneuver.

I encountered my neighbor Gary while shoveling one day, and we both commented on the sight. “Oh, I love it!” he exclaimed with a bright smile. “I do too, I responded.”

Like all good things, snow is worth the effort. I didn’t always think that way. Continue reading…

Here’s the part where I declare new year self-improvement

blake-snow

Excepting more embarrassing personal stuff, here are the changes I hope to make next year:

  1. I’m gonna speak softly to my kids. I’m loud. With my choice of words and opinions as much as my volume. Children don’t need that extra emotion as they’re figuring out the world. Often times I bark at my kids when they make a mistake or disobey. On a whim recently, I tried something different. Instead of scolding my three year old with a mean face and verbal outburst, I kneeled down, leveled my eyes with hers, softly expressed my disappointment, and encouraged her to change. She lovingly accepted and immediately improved her behavior. After overhearing the exchange, her older sister said, “Dad, I like when you talk to us like that. I feel a warm spirit in the room when you do that.” Then this happened. Then I resolved to speak kindly when disciplining my children from that day forward.  Continue reading…

Maybe mathematical crystal art is a message from God

Nicole Monteregina

Nicole Monteregina

Warning: This post contains existential beliefs. If you have a perfect, godless knowledge of the meaning of life, discredit my opinion and skip to next post. Otherwise, follow me, blind believers!

Either dirt has a fetish for fine art or God exists.

I say that because every winter crystals form on my office window. It’s an old, single pane window. It has no business living in an energy-efficient world. But its side effects can be mesmerizing.

Last month, during a particularly negative below cold spell, I entered the room to see something like this, only it was much more mathematical. Like something a computer would do in geometry, spilled all over the lower half of my window. But it wasn’t as mechanical as computer art. It was organic. Precise but spontaneous. As if the creator of math and science Himself had sent a memo.

The other windows in my house don’t do this, but this easterly-facing one does on occasion. Does it come from God or chaos?

Either way, it’s exquisite.

Hosting the Olympics or World Cup is like hosting a party

The Scrib

The Scrib

In other words, you don’t do if for the money.

“The Brazilian World Cup is best understood as a party,” writes Simon Kuper for ESPN. “You don’t host a party to get rich. You do it to have fun, and Brazilians will have fun. Yet there’s something obscene about hosting an extravagant party in a country where millions of people need houses, electricity, doctors. That’s what bothered the protestors.”

Politics aside, there are measurable increases in happiness among a host nation’s citizens, according to Soccernomics. Not unlike the effect a good house party has on a host.

But you can still skimp on a party and have a good time. The problem is, I think the Olympics and FIFA always want a lavish party, even if the designated host can’t afford it.

Here they are: My favorite albums of the year

Starcadian

Starcadian

Looking back, I won’t remember 2013 as a particularly strong year for music. But I did enjoy a handful of new and retro albums and have fond memories of listening to all of the below, ordered by most played to least played.  Continue reading…

What it’s like to work an Amazon warehouse

Amazon

Amazon

This is good, embedded journalism about “the everything store” from which my family buys a sizable portion of merchandise:

There have always been rubbish jobs. Ian Brinkley, the director of the Work Foundation, calls Amazon’s employment practices “old wine in new bottles”. Restaurants and kebab shops have done the same sort of thing for years. But Amazon is not a kebab shop. It’s the future. Which may or may not be something to think about as you click “add to basket”.

I’ll think about it, but I’ll still click. I can honestly say Amazon has improved my life over the last decade. Whatever long-term cost I may end up paying for the cut-rate convenience is too murky to fear. At least right now.

See also: Amazon looks to the future

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How to hire nice people (or avoid hiring jerks)

Zappos

Zappos

Clever move, Zappos.

“A lot of our job candidates are from out of town, and we’ll pick them up from the airport in a Zappos shuttle, give them a tour, and then they’ll spend the rest of the day interviewing,” Hsieh says. “At the end of the day of interviews, the recruiter will circle back to the shuttle driver and ask how he or she was treated. It doesn’t matter how well the day of interviews went, if our shuttle driver wasn’t treated well, then we won’t hire that person.”

Before you exercise: 7 side effects of fitness

U.S. Army

U.S. Army

Beyond the obvious weight loss and cardiovascular benefits of regular fitness, here are a few bonus consequences of working on your body:

  1. Your skin improves. If vanity is your top goal for getting in shape, I’ve got good news: Regular exercise, particularly when coupled with a healthy diet, does wonders to your hue. If you’re white and pasty like me, your skin starts glowing the longer you work out. It looks healthy, full of color, slightly tan. The reason: “Exercise enhances blood flow to skin,” says Dr. David Katz. Plus, sweating works as a natural cleaning agent, unclogging pores and removing oil and dirt for fewer zits. My skin has never looked healthier. What a pleasant surprise.  Continue reading…

When success turns stale: This is what old guard feels like

Microsoft

Microsoft

After failing to reverse the declining fortunes of the fourth largest company in the world, outgoing Microsoft boss Steve Ballmer teared up this week in his exit interview with WSJ.

“Maybe I’m an emblem of an old era, and I have to move on,” he said. “As much as I love what I’m doing, the best way for Microsoft to enter a new era is with a new leader.”

That must be an incredibly difficult thing to admit. I respect that. To ease his pain, Ballmer gets $18 billion in retirement. Pity him.

Did I pass that on? Human genetics are incredible

Blake Snow

Blake Snow

See how my daughter is wearing her socks? I’m the only other person I know that does that, particularly if my ankles get hot.

Your ankles get hot? Yeah, my ankles get hot.

The complexing thing about this behavior, however, is that I haven’t “half socked” in years, certainly not since my daughter was old enough to notice. “Where did you learn to do that??!!” I asked in amazement the first time I witnessed her doing it. “I don’t know,” she shrugged. “Why?” I followed up. “Because my feet were hot.”

Maybe my daughter did observe me doing it and followed suit. Maybe she saw some other weirdo do it and mimicked them. I don’t doubt other explanations.

But maybe, just maybe, my daughter did it because her genetics told her to. Maybe, just maybe, human offspring remember select quirks that having nothing to do with evolution and everything to do with social continuity.

As a father, it was an exhilarating connection that I imagine gets better with age.

Celebrate Halloween with The Offline Podcast

AP Photo/Tom Stromme

AP Photo/Tom Stromme

Had a lot of fun recording the latest podcast with Josh this week:

In this Halloween Special of The Offline Podcast, Josh and I discuss the “new normal” work week, an app that supposedly boosts offline encounters, how to turn a small reward into something you’ll treasure forever, and doorbell ditching (aka the best offline experience of the week). Enjoy your life! Music by KC & The Sunshine Band and Tales from the Crypt

MP3 (23 min) | iTunes | Feed | Reruns

Happy Halloween, readers. May all your Pagan dreams come true.

My review of Gravity: 4 stars out of 5

Warner Bros.

Warner Bros.

Is it wise to make an audience feel physically disoriented, claustrophobic, and unsettled? I’m not so sure. In addition to immense stress and one-too-many suspense hangers, that’s exactly how Gravity will make you feel.

This is due to director Alfonso Cuarón’s excessive use of first-person and single-shots that are heavy on pans. The effect certainly made me empathize with the lost in space heroine. But I’ve seen a lot of other movies that make me empathize with characters, not because of cinematography tricks, but because of powerful acting.  Continue reading…

Click this: Links of recent interest

linkscolor

Dungeons & Dragons

Neighborhood violinist is music to my ears

Interpretation of dreams

Interpretation of dreams

Few things make my ears hurt more than listening to an untrained violinist. It’s insufferable. On the contrary, hearing a skilled violinist is a delight, perhaps second only to an expert piano player.

I listened to an accomplished violinist by accident recently. I was working. My window was open. It was raining. And then it started: a faint viola. A good one. It played for a solid hour without hitting a single stray note. It was the best live performance I’ve heard in a while.

I wonder if the player even knew their was an audience. I hope they practice again soon.

Readers: What’s your favorite unaccompanied solo instrument?

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