Blake Snow

writer-for-hire, content marketer, executive ghostwriter

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2 Step Lead Generation

The below article is a quick and easy read into 2-step marketing (the idea that you give something freely to your target buyer, then follow up with them). The premise is that you let potential clients build trust with you prior to you’re asking them for the sale. Offer them something of value. If they like it, they’ll be more inclined to hear your pitch.

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