A weblog can be an excellent tool for business. However, it must be done in an effective manner if you wish to impress your prospects, clients, and vendors and maybe even gain their trust. Here’s some helpful hints.
- Make introductions. Make sure your readers know who you are and why you maintain this blog. Let them know what can be found therein and why they should read it.
- Be authentic. Don’t make your blog sound like the rest of your boring marketing write-ups. Tell stories and make it interesting.
- Dress business casual. Blogs didn’t get to wear they are today because they sounded like the front story on the New York Times. Be personable in your writing. Grammer mistakes are okay but be respectful of your readers and don’t share anything you wouldn’t tell your mother.
- Don’t scrimp. People read and return to blogs for new content. If you don’t update it at least 3-5 times week, don’t bother. Blogs cost little money, but take a lot of time.
There you have it. Take a different approach and have fun with your writing. If you do that, “they will come.”