Blake Snow

writer-for-hire, content guy, bestselling author

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal
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Company Names

How important is a company name? Though a name is only as important as the company is represents, can a higher ROI be the result of having a better brand name? In some ways, generic names work better on the internet (think SEO), while not so well in areas of differentiation. So can a better name produce better results?

What Naming Companies Name Their Companies [Igor]