Networking: leveraging your family, friends, and associates to drive new business. We all know that, but what about executive networking?
Executive networking takes traditional networking a step further. Rather than soliciting a name and contact information from your friend, why not have them contact the referral on your behalf. I recently did this with an existing client of ours. He was happy to email his referral on my behalf. Call it an introduction or icebreaker, and it’s a lot easier entrance in the door that way.