Get ready for GoogleNet. That’s right, expect the information giant to step into the ISP industry and really mess up the model ’cause their likely to offer the service for free. Why would they do that you ask?

Simple. Google makes money off advertising. If they know where users are going on the internet, they can become a better advertising company, charge more money, and control more content. They’ve already purchased some wi-fi companies and it could become a reality in the very near future.

(Source: Business 2.0)