I just got done reading Fast Company and spotted a new Microsoft ad pitching the company’s software. It said this: “When you give your people the right tools, success is inevitable.”

Now I understand this is fluffy marketing but just because someone has tools, even good tools, doesn’t mean success is certain. The ad is a prime example of “sound good” statements that don’t mean anything. While tools are a big part of a craftsman’s output, they in no way guarantee successful results.

Next.