Blake Snow

writer-for-hire, content marketer, bestselling author

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal
It looks like you're new. Click here to learn more.

Good “tools” guarantee success?

I just got done reading Fast Company and spotted a new Microsoft ad pitching the company’s software. It said this: “When you give your people the right tools, success is inevitable.”

Now I understand this is fluffy marketing but just because someone has tools, even good tools, doesn’t mean success is certain. The ad is a prime example of “sound good” statements that don’t mean anything. While tools are a big part of a craftsman’s output, they in no way guarantee successful results.

Next.

Comments Off on Good “tools” guarantee success? (0)