According to Slashdot, Google will start combating how those gimmicky SEO (search engine optimization) companies use artificial link inflation (i.e. spam). Apparently, Google will revamp how PageRank takes into account the freshness of a webpage as well as some other features.
This proves yet again, that if you build your business on gimmicks, it will only last for a short time. (Think trendy weight loss products and you’ll have a good understanding of how most SEO companies work.) Not that there aren’t good SEO companies to help a site’s performance, but it is getting harder and harder to do because of saturation. I propose Link Optimization (LO) instead of just SEO. For example, who are the most important bloggers in your industry with the most traffic? Post thoughtful comments on their blogs and watch the traffic roll in. I’ve recently experienced 9 times my normal traffic because of the above strategy. It works!