Blake Snow

content advisor, recognized journalist, bodacious writer-for-hire

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Griffio: What’s in a name?

griffio-logoI get asked now and then how I came up with the name of my company, Griffio. Here’s the answer:

In the summer of 2003, Dave Andersen (my first partner) and I were trying to decide on a name for our new web company. We created a long list of prospective words. Some good. Some not. Some flat out silly.

Anyhoo, I was reading an article one day by an Italian author named Griffo. At that time, I was also mentoring with a gentleman from Experio (now known as Hitachi Consulting). I liked the “io” in Experio and the “g” in Griffo. So I experimented with the two words until Griffio came out. The name stuck. Armed with an art degree, my sister Lexia told me to emphasize the “g” in the logomark. That stuck, too.

So there you have it. That’s how Griffio came to be.