And buyers are proving that. For those who don’t know what CRM means, it stands for customer relationship management. It’s basically a fancy name for some type of client database. It can be developed as a standard “installed” program or hosted as web software on a website. The hosted kind has more than doubled over the past year due to cheaper costs and easier implementation.

Griffio has developed several CRM’s for companies like Thomasville and ADT, but you don’t have to be a big company to see the benefits. CRM’s make a company run smoother and cheaper. They are definitely a great business tool for keeping your customers happy.

(Source: Red Herring)