Blake Snow

content advisor, recognized journalist, bodacious writer-for-hire

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal
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How to Make Something Look Good

I had a recent conversation with a colleague of mine who was asking about good design, specifically for websites. Here’s what I told him:

“Don’t try to make a website look good. Ensure that it doesn’t look cheap and that it wouldn’t hurt an audience from further viewing it. There’s a difference. By focusing on not making [a site] look bad, it will naturally look good.”

Over the past five years, that has always been my approach, and it has been a very successful one for me. I’m not the best designer, but I do know how to make something look clean and professional which is what it should be doing anyway. A website is to content as a glass is to water. Don’t let the glass distract from the importance of the water.

See also: Intelligent Design (May 2005)