Easy. They call your posts, “blogs.” I got an email the other day from a really nice, uninitiated guy that said, “I really like your blogs,” referring to my posts on a single blog. I’ve heard this several times before and can’t think of a time where the person using the inaccurate phrase wasn’t new to blogging. Generally speaking a log, or web log, is a single entity with several entries, though I suppose each entry could technically be called a “log” or “blog.” But for the sake of convention, they’re called blog posts, not “blogs.” Not trying to call out those new to the superior form of information exchange because I think it’s fine, it’s just a funny use case for the word “posts.” (Tries to think of newbie phrases that I use on occasion…)