Designing sites differently for men and women may strike some as sexist or old-fashioned. Choosing designs or designers based on gender raises even more issues. Nevertheless, gender differences play a large role in the way men and women design and view websites.

Researchers at the UK’s University of Glamorgan have identified many differences in the website design preferences of men and women.

Men prefer:

• Straight lines and shapes
• Simpler and darker color schemes
• Formal or expert language with few abbreviations
• Images featuring motion

Women prefer:

• Rounded forms
• Brighter and more complex color schemes
• Casual language and tone
• Informal photographs

Good to know for designers and psychologists around the world.

(Source: IT World)