It must work
I read an article last night in Business 2.0 (a great mag btw) about the effectiveness of late night infomercials. According to the report, the industry has been adding first time clients at a rate of about 33% per year since the mid 80’s, including fortune 1000 customers. I never thought I would say this, but I guess even infomercials, if done right, can work.
Now I’m not going to start a infomercial campaign or anything, but this article led me to believe that as long as something consistently shows up, it must work. Otherwise, people wouldn’t use it. That alone should provide helpful insight in evaluating alternative marketing options for yourself, your company, or even your job.