My good friend Nicholas is at it again laying down the law on SEO. From the article: “Link Building is not SEO. It’s not Content Optimization either. It’s good, old-fashioned marketing. Ironically, it’s the reason why SEO is dead because Link Building has a far greater impact on search engines than SEO or keyword stuffing ever will.”

Link building to quality content on my sites is what has really driven traffic and repeat visitors in my experience. How has link building impacted your site, and how do you compare it to pure SEO?