Clothing designer Mark Ecko bought Barry Bond’s record-breaking 756 home run ball for $750,000. That’s cheap considering all the publicity his brand is getting.
Take it away, ESPN: “Barry Bonds thinks Marc Ecko, the man who purchased the ball from his 756th home run, is wasting his money, according to a report in the San Francisco Chronicle. Ecko, a fashion desiginer, purchased the baseball for $750,000 and is taking votes on the Internet on what he should do with it: Give the ball to the Baseball Hall of Fame, brand it with an asterisk or blast it into space.”
This story will run in every major sports section in the nation. Ecko Clothing, which targets sports fans, will see an influx of web traffic and brand interest. Sales will spike, not to mention Ecko’s mindshare, and the brilliant marketer would have done it for a measly $750,000 greenbacks.