Well, the latest issue of Business 2.0 is in, and as always serves up the best business, entrepreneurship articles around. Best one from the recent issue? The business of monetizing a microchunk, or in otherwords, content snippits of a whole. Here’s how it works:
- “Microchunk it: Reduce entertainment to its simplest discrete form, be it a blog post, a music track, or a skit.”
- “Free it: Let people download, view, read or listen without charge.”
- “Share it: Let consumers subscribe to content through RSS- and podcast-style feeds so they can enjoy it wherever and whenever they like.”
- “Moneymake it: Put ads [next to] and tracking systems into the digital content itself.”
This definitely works for blogs and the few small sites that I run. In the web 2.0 world, convenience will be the selling point, not the content.