I’ve been listening to a lot of entrepreneurial podcasts as of late (via Business Jive). Many attempt to define the most important thing for an aspiring entrepreneur to-do towards achieving success. My take? Get in front of the customer. Sell to them. Pitch to them. Nothing compensates for lack of experience in dealing with your end user, I don’t care what it is that you’re doing. They will teach you faster than any cliche business book can. So stop reading on how to become an entrepreneur, and start becoming one. Sell yourself, your product, and your ideas to people that have money, and you’ll be well on your way.
And remember, a quality prospect has a need, urgency, and greenbacks. If they’re missing any of those three (and not what you think they need), move onto the next prospect.