Blake Snow

writer-for-hire, content guy, bestselling author

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NewTeeVee: If Jason Calacanis Built a YouTube Aggregator…

It might look something like this.

Gloob.tv, a phonetic portmanteau of glued and tube, is adding an editorial layer on top of the web’s billion-plus available videos; the idea being that editors know best when it comes to selecting the most desired user-submitted videos.

Published by Future US out of San Francisco, Gloob currently employs 26 editors or “spotters,” as they are called, to organize “the unwieldy world of online streaming video.” Spotters work on a rev-share basis being compensated for the traffic generated to their respective video selections.

And therein lies the difference in how Calacanis would do it; actually paying people to do the nitty-gritty as opposed to the insipid use of rev-share to drive traffic to a site that doesn’t have any revenue to begin with.

Continue reading at NewTeeVee…