What’s the secret of success according to Hyatt CEO Michael Hyatt? In his own words: “You are building your reputation—your brand—one response at a time. People are shaping their view of you by how you respond to them… If you respond quickly, they assume you are competent and on top of your work. Their perception… will determine how fast your career advances… You can’t afford to be unresponsive. It is a career-killer.”

Responsiveness equals great customer service. It can be achieved through timely emails and returned phone calls. Being responsive is the reason for nearly any of the business successes I have found in my short career. It has closed more deals and opened more network opportunities better than anything else I’ve done in my professional life. I couldn’t agree more with Mr. Hyatt’s statement.

See also: How to be responsive (April ’05).