If you haven’t already, go read Clive Thompson’s excellent Wired article on transparency in business and how it’s helping companies outperform the old way of doing things. “Fire the publicist. Go off message. Let all your employees blab and blog. In the new world of radical transparency, the path to business success is clear.”
And please. Let’s not turn “transparency” and “authenticity” into half-hearted memes. They should be guiding principles towards a better way of doing things in this Cluetrain world of ours.