Two weeks after lockdown began this spring, I went to Guitar Center to pickup some gear for my new album. The place was packed. “It’s been Black Friday every day for the past two weeks,” one clerk told me.
Turns out, the sudden spike in homemade music has remained ever since. Gibson, Fender, and others have already broken record sales this year. One guitar maker sold in June and July what they expected to sell for the entire year!
According to the New York Times, “In a narrow sense, the surge made sense. Prospective players who had never quite found the time to take up an instrument suddenly had little excuse not to. As James Curleigh, the chief executive of Gibson Brands, put it: “In a world of digital acceleration, time is always your enemy. All of a sudden time became your friend.””
That was certainly the case for me. My work slowed, and I didn’t watch any Netflix or read any books during the first five months of quarantine. Instead, I spent all of my spare time making music, which resulted in my debut record and forming my first band since college.
It’s amazing what you can accomplish when time slows, whether by design or by pandemic.