Business 2.0 has an insightful article on “Domainers” and “type-in” traffic. A domainer is an individual that buys up domain names, and then monetizes them by referring the type-in traffic to advertisers. A type-in is simply someone that manually types in a desired search phrase directly into a URL.com rather than going through a search engine. Type-ins are said to make up about 15% of internet search.
From the article: “I have one laptop, no employees, and no product whatsoever — none! This is magic. Magic, he claims, that’s earning him $2 million a year.”
(Source: Business 2.0)