I don’t know why it’s fun to monitor the search, er, I mean advertising giant but here goes. First off, it’s rumored the company will take on traditional advertising companies that have made Madison Avenue famous. The NY Times reported that Google has plans to replace “creative salesmanship with cold number-crunching” for both print and TV ads.

Second off, they will start hiring programmers to work on OpenOffice.org, the open source and FREE response to Microsoft Office. While Google has supported open source initiatives in the past, the is the first time they’ll start hiring programmers to work on a public project.

If you haven’t already realized, Google is in the advertising not search business. Advertising is all about traffic, and by building the best search engine in the world, Google can guarantee the best online traffic in the world.

(Source: CNET)