Blake Snow

because triumphant companies need better stories

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The problem with productivity

Seth Mnookin, a freelancer of four years, waxes poetic on the subject of unproductive efficiency in a recent Wired column:

“My campaign to increase productivity had become yet another distraction — and a significant one. Suddenly I needed to time-manage my time management… [so] I forced myself to quit optimizing how I get things done and start actually getting things done.”

Amen to that — and precisely in line with what Timothy Ferriss counsels in The 4-Hour Work Week. Productivity, not efficiency, is paramount. Now if I could only practice what I preach…