To reach more people, write “bright and emotional” copy
Fan mail is better than hate mail. As a public writer, I get a lot more of the latter than I do the former. That’s because angry people take action more than happy people.
Today, however, I received a heartwarming thank you letter from a reader who enjoyed my recent travel column. “I could feel your passion,” she wrote. “Your story is different because on top of being bright, I can feel the emotion.”
When I write, I’m significantly more concerned with helping the reader feel than any thing else. When describing something, I want them to feel what I did when experiencing it, as opposed to just describing it.
Description is important, too. That’s where I try to be as bright, honest, and accurate as possible. I hadn’t realized it until this fan mail said it, but “bright and emotional” have been reoccurring themes to my writing for nearly two decades.
Of course, there are other styles of effective writing. Dark, sterile, and intentionally ambiguous to suspend the reader. But similar to how most people try to avoid downers at a party, I believe bright and emotional stories reach a lot more people because they resonate better.
So the next time you write something, try to emote like a human and stay upbeat when describing things. In doing so, I’m confidant you’ll reach a lot more people.