Blake Snow

content advisor, recognized journalist, bodacious writer-for-hire

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal
It looks like you're new. Click here to learn more.

TV news needs to stop link hoarding!

img7.jpg“You can find a link to the report on our website.”

That’s the same line every local TV news station in the nation uses to artificially inflate their website traffic. What they are really saying is: “We have no idea what we’re doing online, and our shortsighted logic tells us that we should funnel and horde all valuable web links on our site. But our website is so messy you won’t even be able to find the desired link.

“Furthermore, we’re pretentious and have no understanding that providing a courteous service to our audience (like saying, “For more information, visit WeLikeSharing.com”) is enough reason alone to keep them coming back — so we force the issue.”

I rarely if ever watch local news. But this sort of amateur move is enough to make me never want to watch again. Lame.