“To do a common thing uncommonly well brings success.”
– John Heinz

I couldn’t agree more with Mr. Heinz. I believe that all great companies do just that. They take something that’s common, and just do it right. Microsoft didn’t invent Windows or even DOS. They made the operating system easy to use for the consumer. Google was about 4 years late after Yahoo in the search engine market. However, they developed better search technology and the rest is history.

I can rarely think of a different case, and it’s the same with our company. We sell databases. Those are very common and have been around for a long time. But if we develop them in an intuitive way, we’ll continue to find success and hopefully one day become great.