Blake Snow

writer-for-hire, content marketer, executive ghostwriter

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Want to build site traffic? Use push technology.

I use both Google Analytics and Site Meter for basic site stat tracking. While Google Analytics is more robust, Site Meter gets more traffic love from me. The reason? Site Meter pushes a weekly email to me, when I tell it so, summarizing my sites’ traffic. With Google, I have log in every time I want to track something.

That’s one of the powers of permission-based push technology: increased site traffic and loyalty. Don’t assume your customers love your site so much they instinctively go to it all the time. Provide a great service, and ask if you can remind them periodically to visit your site. Newsletters were the notable start to push technology (and still work extremely well for permission-based marketing), and now RSS and emailed stats, content, reports, etc. are the next. Be sure to use them.

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