Web Domainology
A Web domain enthusiast studies the roughly 47 million “.com” domain names and makes some interesting finds. Half of all domains are between nine and 15 characters long; the average length is 13; and a domain can have, at most, 63 characters. From the article: “While much has been made of domain names like business.com being bought and sold for millions of dollars, Mr. Forbes is dubious about the value of expensive domains. Most people now search for Web sites using a descriptive word or phrase, or else are introduced to a site by a friend or colleague who emails the URL. So, domains don’t need to be short and snappy the way they had to be in the earliest days of the Web.”
I heartily agree, that is, if your primary source of revenue comes through search engines or other forms of online traffic generation. For traditional marketing methods such as a url on a billboard, a url in a radio or TV spot, etc. a short url is still valuable. Too bad MWI isn’t a company that lends itself to traditional advertising or we could really capitalize on our domain.