Blake Snow

writer-for-hire, bestselling author, executive content guy

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal
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Web Domainology

A Web domain enthusiast studies the roughly 47 million “.com” domain names and makes some interesting finds. Half of all domains are between nine and 15 characters long; the average length is 13; and a domain can have, at most, 63 characters. From the article: “While much has been made of domain names like business.com being bought and sold for millions of dollars, Mr. Forbes is dubious about the value of expensive domains. Most people now search for Web sites using a descriptive word or phrase, or else are introduced to a site by a friend or colleague who emails the URL. So, domains don’t need to be short and snappy the way they had to be in the earliest days of the Web.”