“Viral is the opposite of brute force. The more force you use, the less viral it becomes.” – Maker of the Blair Witch Project

It’s amazing how many marketers talk about virality, but aren’t even close to getting it. In reality, I’m not even sure a marketer can produce something viral… It just happens by building a great product that gives the end user so much ownership or interest they want to be the ones sharing it. Marketers, generally speaking, always try to force something. It takes force to glamorize a product or service.