Blake Snow

content advisor, recognized journalist, bodacious writer-for-hire

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal
It looks like you're new. Click here to learn more.

Why I love checking my email

psd-mouse-cursor-hand-pointer-iconI can’t for the life of me understand why so many people despise checking email. For me, it’s like getting little packages in the mail several times a day. Of course, that’s not the case if you fail to follow a few sanity rules. Mine are as follows:

  1. Only check your inbox from 9-5pm, M-F. Since quitting my data plan, I only check my inbox during work hours—never at night or on weekends. Since I’m batch processing email now, chances are I’ll come across exciting, fun, or otherwise encouraging emails a lot more than I would fielding menial messages one at a time, 24 hours a day. Admittedly, I’ve had to check email under work emergencies a few times this year. But I never clean my inbox during those times. I only target the time-sensitive message I’m looking for, so it’s not a problem.
  2. Use Gmail. No other email client can rival the auto spam protection of Gmail, which is constantly updated. Additionally, I’ve setup more than 30 custom filters to keep my inbox clean from no-response required emails. If you’re using the right tools and are judicious when giving out your email, spam shouldn’t be a problem.
  3. Use it as a sales tool. After “thank you” and “I love you,” “you’ve got a deal,” is the best expression in the English language. To hear it though, you always have to be trying to cut deals with prospect buyers, partners, and shareholders. Much of this should be done in person or over the phone. But when it makes sense, a lot of it can be done via email. Once you start doing that, you’ll quickly learn to love your inbox, as it’ll become an income generator, a money-maker.

Do you love your inbox?