Blake Snow

content advisor, recognized journalist, bodacious writer-for-hire

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Will repurposed blog content via syndication become standard?

Smooth Harold is about to break its 600 post in just under two years since its inception. Small fry compared to most. But that’s not the point of this post. My point is that out of that group of 600 articles (some short, some long, some funny, some serious, some just links), could some posts effectively be repurposed and republished to the homepage (in their original form) to the value of current readers without alienating long-time readers? I think so (if and only if the original content is that endearing).

Here’s how it could work. Bloggers would scour their favorite, most commented, most viewed posts from their archives and resyndicate them to their own homepage just like several TV shows resyndicate their content in its original form. I believe TV shows are the only medium that does this, but if in moderation, I think it could work for non-ephemeral blog posts. That may be a bit presumptuous of me to think my content is that prolific, long-lasting, or worthy of republishing, but I think I have a good 10 or 15 pieces lying around that I could repurpose to good reception. What say ye, oh wise readers? Can resyndicated blog content work?