Man quits his job to become (awesome) Lego artist
A New York lawyer quit his job to make a living as a Lego artist. After seeing his work, I’m sure he’s living well. Incredible.
I run this joint. Don’t know where to start? Let me show you around:
A New York lawyer quit his job to make a living as a Lego artist. After seeing his work, I’m sure he’s living well. Incredible.
I don’t know where I came up with this, but I’m sure it was from someone smarter than me. When successfully connecting with someone on the phone after first leaving a voicemail and/or email, don’t ask the person if they “got your message.” It does you no good and merely wastes an additional minute or two before getting to the real purpose for the call, to solve a problem.
I’ve started implementing this policy and can say it works wonders. I simply say “Hello,” after the person answers and proceed to ask my original question assuming they didn’t get my message. This speeds things up and gets you your information quicker than the usual. Who cares if they got your message, what matters is that you get your answer.
Since Microsoft launched the beta for Halo 3 two weeks ago, some have murmured that the graphics are a bit, well, uninspiring, especially in comparison to Gears of War. Next-Gen spoke to Bungie about this perception.
Bungie’s Frank O’Connor talked about the public’s reception to the beta and any changes in the game in the months between now and launch on September 25. He said, “Well to be honest, we’ve seen them [the graphics] praised too. Multiplayer is by necessity a more sterile iteration of our graphical style and will always be tuned for performance and elegance rather than jamming the screen full of pixels. We think that the final aesthetic look of our game will be judged at launch in September and in part based on the more intense single player spaces. We’re also focused on maintaining the Halo character and atmosphere in our visual design – we’re competing with ourselves, and not simply trying to match the aesthetic of other games. We think that folks will be happy with Halo 3’s graphical polish come September.”
Fact: I believe 75% of all in-person meetings are unnecessary. That said, an anonymous individual published a comment yesterday on an older post of mine in which I criticized unnecessary meetings. This is what s/he said:
“Routine meetings bring routine results.”
I respectfully disagree, though I appreciate the commenter for challenging my stated beliefs. So in his/her same spirit (or assuming I misunderstood their definition of “meetings”), I give to you Smooth Harold’s oversimplified expressions on what brings routine results. And I quote (myself)…
Routine productivity brings routine results.
Routine accountability brings routine results.
Routine management brings routine results.
Routine practice brings routine results.
Routine humility brings routine results.
Routine planning brings routine results.
Routine work (that meets your goals, not busy work) brings routine results.
Don’t confuse a majority of your meeting time with getting work done (GTD). Skip or rethink most of your meetings in favor of weekly email updates that ask, “What’s been done?” “What will be done?” and “Is there anything stopping you from getting your work done?” Even ask yourself that. Then once a month have a phone call or in-person meeting to follow up with the weekly ones. This concept alone has gotten me “results” over the last four years when dealing with others, meeting deadlines, and increasing productivity so I can focus on relevant tasks that meet my financial objectives.
At the same time, I’m a big believer in the human element. That is meeting often as friends, co-workers, clients, associates, and colleagues. Earmark copious amounts of your time to enjoy one another’s company without exception. Just don’t call it work.
UPDATE: As Jordan so kindly pointed out in the comments, I may have misinterpreted my anonymous commenters quote, that is routine in a negative light. After consulting a dictionary, I’m not sure if I exposed my lack of diction prowess or if routine can be used in a positive way as I did above. Whatever the case, hopefully something can be derived out of what was said above…
You could view the current situation of the PS3 in one of two ways; either everything is going as planned and the geniuses at Sony are gifted with insane amounts of foresight, or things could be better. Being that Sony appears a little bit, shall we say, defensive about the whole ordeal, we suspect the latter. So assuming Sony still wants to appeal to the mass market, here are seven ways the company can turnaround the PS3 in the shortest amount of time. Behold our armchair quarterback skills!
Brilliant! A picture truly is worth 1000 words. Via Ads of the World. Bonus: Go check out these three crazy ads from years’ past. Blowing smoke in a girl’s face used to be a turn on…? It did in advertising.
Associated Press
The AP alludes to why: “By reaching the June 10 [French Open] final, Federer would play in his eighth major title match in a row, something no man has done. Not Laver. Not Pete Sampras. Not Bjorn Borg. No one.” Even then, Federer — who is only 25 — has already won 10 majors placing him number three on the list of male tennis players with most singles major championship wins, right above Agassi and quickly closing in on Sampras. Whether you like tennis or not, behold the most dominate athlete alive. He’s leagues better than Tiger or anyone else for that matter and may prove to be the best player in history. Amazing.
Humility is the most admirable trait a human being can posses. I’m convinced of that. It enhances all other personal qualities, and it motivates me to be a better individual, both professionally and personally.
Two weeks ago, I wrote a story for GigaOM. I was proud of the piece. I thought it was well covered, well written, and pertinent to my audience. Then I saw my editor’s edit. Wow! He completely transformed the copy into a much more vibrant and personable article. Granted, my points remained, he just sizzled them up to make the reading much more enjoyable.
He then emailed my article to our publisher for dissemination and — while CC’ing me on the email — said I did a great job on the piece without mentioning his sizable renovations. We could have easily shared the byline, but instead he just made me look ninja good without asking or wanting any credit in return. I was humbled by the experience, and realized I could do so much more in helping others prosper without recognition or payment. So yeah, do your best to try and make others look good.
[Thanks, James!]
Lindsey and I found out what we’re having today–it’s another baby girl! I am slowly getting outnumbered by three female lovelies, but I was very happy to hear the news. Our first girl has been a good sleeper, is a lot of fun, and the economist in me is happy to know we can get a lot more mileage out of the hand me downs pre-owned clothes.
After talking it over with Lindsey, I think we’re pretty much set on the ever-popular Madison as a name calling her Maddie of course. So I formally welcome you to the Snows, Maddie! See you in about five months. Hopefully you’ll be a little more tranquil than your older sister Sadie, but we’ll take what we can get.
However justified, Sony has been fiercely criticized for both its approach and management of the PlayStation 3 to this point. The company just posted its biggest quarterly loss in four years shortly after dealing with several public relation mishaps related to the PS3. Just listen to these colorful quotes by former PlayStation boss Ken Kutaragi when describing the PS3: “It’s probably too cheap,” “It’s 4D,” and “[We want] consumers to think… ‘I will work more hours to buy one.'”
Not very endearing, huh? So who’s in charge of helping gamers see beyond such rogue statements? None other than Sony’s senior director of corporate communications, Dave Karraker. Karraker, who is just eight months on the job, has perhaps the toughest job in video games; helping consumers regard the PS3 with as much esteem as the record-setting PS2 despite the former’s high price and somewhat slower start. We sit down with the man to ask how he’s coping with being the public face of Sony.
Out of all the period games that could be made, a lopsided majority end up being about World War II. In the 2006 calendar year alone, a whopping 23 World War II-themed games (including special editions) were released at an average of two titles per month. Unthinkable? There’s a reason.
“Throughout history, one of the most incredible tests, is the test of a soldier,” says Gearbox Software CEO Randy Pitchford. “From shield and spear to tanks and battleships, war and soldiering is one of the most interesting human experiences. Thus, it is one of the strongest human fantasies.”
If being a soldier then is what Pitchford calls a “core fantasy” of gamers, what better backdrop for a soldier than World War II?
[youtube]http://www.youtube.com/watch?v=J0iQhn5dYqE[/youtube]
If this kid doesn’t make it big, we’re all screwed…
Viral marketing goes by several different names — buzz marketing, disruptive marketing, guerilla marketing, annuity effect, long tail, media leverage and even word-of-mouth marketing. But adding the word “marketing” to viral or any of the aforementioned names is a bit of a misnomer as the act of marketing typically describes a direct and conscious act on the part of companies to pitch their products to consumers. Viral marketing is anything but conscious. It is indirect marketing managed by consumers and consumers alone.
By definition, viral marketing is a phenomenon that facilitates and encourages people to pass along a marketing message, usually — though not exclusively — online. Like a literal virus, the product message gets passed along from one user to the next and is easily shared in rapid fashion. Hotmail’s mandatory “Get your private, free e-mail at Hotmail.com” message on every outgoing e-mail is widely accredited as the first viral marketing campaign. Its strategy included:
What makes something the worst job ever? In my eyes, it’s a lack of excitement. The worst jobs in the world are boring. Yeah, Discovery’s Dirtiest Jobs Ever are pretty bad, but I’d like to think I’d pick one of those any day over boring work. Excitement = Happiness.
Before I describe the worst job I’ve ever had, let’s run down my list of employers and/or clients in chronological order: Chick-fil-A (first job), IBM (PC specialist), Lucent Technologies, Youth Soccer Coach (paid, baby!), Cingular Wireless (retail clerk), BYU Performing Arts (male secretary), BYU web developer, Griffio (my company, still a male secretary), Combat Films (freelancer), Weblogs Inc (blogger), Provo Labs (business incubator), Next-Generation (writer), GamePro (writer), and GigaOM (reporter/blogger). A large number of the latter gigs have been managed concurrently and are/were part-time.
I went to brunch with Om Malik on Saturday while on assignment in San Francisco over the weekend. I’m really glad it worked out as Om is one of the kindest individuals I’ve had the pleasure of meeting.
First thing that struck me about Om was the genuine interest he showed in meeting me. Malik is an accomplished professional. Blake Snow is not. Nevertheless, Om didn’t play the “I’m in a hurry, Blake, so what can I do to help” card. Rather he was very giving of his time. What was originally suppose to be a short meeting turned into an hour long discussion between colleagues on a nice, sunny day in the Bay Area.
I then learned that while writing for Forbes, The Wall Street Journal, and Business 2.0 by day, Om also worked as a club promoter by night. He charged high-rollers a “finder’s fee” to ensure their admittance into New York’s hottest clubs on any given night. In return, club owners received high-spending customers on a VIP list without charging a cover or paying for marketing. Clever idea! At one point, Om’s promotion business was netting him $40,000 per month on top of his salary before ultimately selling the company to solely focus on reporting.
Lastly, after discussing our careers, Om and I started talking baseball which we both share an affinity for. I asked him for his thoughts on the controversial Barry Bonds whom I called “a cheat,” to which Om replied in gentle fashion, “Everyone has made mistakes in life. No one is perfect.” This from an Oakland A’s fan even. At first I wanted to defend my original claim given its widely accepted credibility and Bonds’s reputation for being a jerk, but conclusively realized I couldn’t do so without being a hypocrite. How many times have I been “a cheat” in life only to want the quick forgiveness of those whom I had wronged. Thanks, Om!
See also: Now blogging for Om Malik
The latest skirmish in the console wars took place this weekend, at the Mission District’s ultra-hip Foreign Cinema. That’s where Microsoft offered the gaming media a hands-on media preview of Halo 3, one of gaming’s most anticipated titles— and the company’s bid to expand their broadband audience.
Make no mistake about it, though the PS3 trails far behind and the Wii isn’t a direct competitor, the 360’s position as the HDTV-powered next gen champ is far from assured. The console has sold 10 million units to date since first launching 18 months ago, and claims six million online members to its Live service. It is hard to say how many of those are paying members, and how many are part of trial or some giveaway.
My wife went out this evening so I had the little one all to myself. With Lindsey leaving at six, it was up to me to make dinner and entertain Sadie until her bedtime.
After dishing up Spaghettio’s to the youngling and downing a delicious quesadilla for myself, I decided to go for a walk around the neighborhood with Sadie in the stroller. I was just about to grab my Blackberry (as I normally do), but said, “forget about it.” I’m glad I did.
Sadie and I had a blast. The weather was beautiful, the sun was shining, and I didn’t have a care in the world. That’s rare for me. We stopped for a cherry Icee (more juicy than a Slurpee, mind you), and Sadie nearly drank the entire 32 ounces. We sauntered the neighborhood for a good hour as I kept thinking, “I haven’t had this much relaxation in a long time.” It felt so good.
So I ask you, Smooth Harolders; what do you do to relax? Do you have to remind yourself to do so?
Wow. Just wow. The 4-Hour Work Week is the most influential book I’ve read in years. Author Timothy Ferris, though a self-proclaimed extremist, dishes on slowing down your life, getting out of the rat race, outsourcing menial tasks, ditching your RSS feeds, batch processing email instead of checking it every 15 minutes (if not more), reducing unnecessary information consumption in favor of productivity and real learning, how effectiveness trumps efficiency, and how the idea of “retirement” is grossly flawed. In short as the book description tells, “Escape the 9-5, Live Anywhere, and Join the New Rich.”
Ferriss defines the new rich as those who favor mobility, experience, and service in favor of materialism. He counsels in great detail how to setup an automated online company for newbies (easier said than done, though possible) and how to focus your daily work efforts without letting fluff work get in the way. Best of all, Ferriss delivers it all in a very grounded, balanced, and hilarious way despite what his sensational title and clever tagline suggest. Overall, the book is unthinkably smart and of value to any person over the age of 18. I resolve from here on out to work smarter while striving to do what I love further still. That and more world travel, of course. 🙂
On that note, I’m planning my attempt to ditch the Internet for an entire year. I don’t have all the kinks figured out, and twice weekly email use will have to stay, but I will triumph within the next five years. Just you watch.
This, my friends, is how you want to vacation on St. Maartens… With a ginormous metal tube flying 40 feet above your head every 15 minutes as you try to relax on the beach. No, that’s not photoshoped. Other amazing photos of the civil engineering atrocity can be seen here.
[via Kottke]
Spiderman 3 is the best comic book movie ever* followed closely by Batman Begins. Interestingly, however, this movie is getting slammed in reviews with most people saying it tries to do too much. I, on the other hand, loved this movie. And while it is a tad long, I thought Columbia Pictures did a great job pulling all the stories and subplots together in a clever Seinfeld fashion. And yes, the movie is hilarious.
Regardless of what you may have heard, here are five reasons why Spiderman 3 is the best movie in the series not to mention the best comic book film to date: Continue reading…
According to the AP, North Dakota high schools are switching from aluminum bats to wooden ones primarily for safety reasons. Line drives pop off metal much faster than sticks, and balls go much deeper as a result limiting the reaction time of fielders.
But even though the change will likely reduce injuries, albeit by a fraction, I suspect a large motivation for the switch is due to baseball purists like myself. Balls just sound better off wooden bats than high-pitch, clanky aluminum ones.
Oh, and the game is a lot better when played by real athletes that don’t cheat using performance enhancing drugs (I’m looking at you MLB).
You can learn a lot from the past. Gauging the current state of the console wars is no different; historical context can be enormously helpful. In this article, our goal is simple: to predict the commercial victors of the next-gen console war.
But how? Easy: by comparing the sales of the last-gen consoles — the PS2, Xbox, and GameCube — to the current crop of next-gen consoles using a concept called “sales velocity”. Sales velocity is just a fancy name for how fast (or slow) something sells over a period of time. In this case we’ll examine the launch numbers and examine the complete last-gen sales cycle. And even though the data is U.S. only, what bodes well here generally bodes well globally and vice-versa (with the occasional exception, such as the PC Engine’s monstrous success in Japan).
First up, Last-Gen Sales Velocity in terms of the first five months of launch:
Originally published on Thursday, April 21, 2005.
Today I had the opportunity to meet with two potential clients in Salt Lake City. These meetings were “first contact” and are only second in enjoyment to “closing a sale” meetings. I really take pleasure in sitting down with people and seeing how our company can help improve their businesses. It’s a pleasure to discover their backgrounds; where they’re from, what they do, and what makes them tick. I think that’s why I like business so much. Lots of psychology involved. Hopefully my Father’s PHD in Psychology along with his wise influence on me as a boy helps me in that respect.
Robert (my partner and close friend) and I have really enjoyed this past year since formally graduating. Although we started Griffio while still in school, this day marks a full year in which we have been working full time for ourselves. We’ve learned a lot about failure, success, and have met literally hundreds of individuals. Large ones, small ones, funny ones, boring ones, rude ones, kind ones, fast ones, slow ones, shady ones, and sincere ones. The work we do is a blast. But it wouldn’t be worth anything without the people that work strives to serve.
Even if you’re not in the business industry, take every opportunity you can to meet someone new. It doesn’t take much, but the positive effects will carry you a long way.
UPDATE: I maintain my case.
Those who know me well know I like video games. I don’t get to play them as much as I’d like to, but I do have the opportunity to write about them as a freelancer. So why is video game dialogue so cheesy? Why do I get embarrassed sometimes when my wife comes in the room only to find me suffering garbage line reading and poor scripts to get to the action? This is something of a pet-peeve for me as a hobbyist and something I recently wrote a feature on. From the article:
“The once fledgling video game industry with its minuscule budgets forced early game makers to wear several different hats, including storytelling ones even if they didn’t have prior experience. “When video games began, particularly on the PC, they were made by one, two, and three-person teams,” says Newsweek’s N’Gai Croal, a vocal proponent against amateur game dialogue. “Very few of these people had professional writing experience.”
As gaming grew to more than $14 billion a year, its storytelling failed to grow up with it. You can read the full article on Edge.
You build a customized grass/clay hybrid court for $1.63 million so Roger Federer (world #1 specializing on grass) and Rafeal Nadal (world #2 specializing on clay) can duke it out to see who’s best. Brilliant!
An HD-DVD code hits the intertubes allowing Linux geeks to illegally play the HD format on their computers. The code gets posted to Digg. Digg takes it down for fear of legal action (though the site was sponsored by a HD-DVD promotional group a while back). Diggers (a swarming nerdfest of white, web-savvy geeks like myself) repost, repost, and repost. An online revolt is underway. I’m guessing it’s fleeting as Digg is such a stellar platform for junk news (sometimes good news), but the peeps are pissed. It’s interesting to see it all pan out. Read Ryan Block’s report for the full skinny.
Disclosure: I very much like Digg and use it on a regular basis to self-submit and drive mucho traffic to my articles.
UPDATE: One Digg commenter nicely summed up the phenom tonight, “It’s like watching a city on fire…” It really is. Crazy.
[youtube]http://www.youtube.com/watch?v=av6fWfmugds[/youtube]
Good stuff, though I like more DC IP than I do Marvel IP. Best line from the spoof — Superman says, “I might actually fight a supervillain in my next movie.”
See also: Novell spoofs both PC and Mac with Linux
Search Rank has a nice little piece outlining 10 signs that you may be a blog addict. Here’s my take on each point:
Only 6.5 out of 10! Where are you?
See 10 cons of the Web 2.0 movement. My favorite one: “Spelling and grammr (beta) have gone to hell in a handbasket. I’m in ur domainz, droppin’ ur vowelz.”
I’m guilty (during one fleeting moment in time). Are you?
My Space
A little update on how fast My Space grows. Wikipedia: “According to Alexa Internet, Myspace is currently the world’s fifth most popular English-language website and the fifth most popular website in any language, and the third most popular website in the United States… The company employs 300 staff and does not disclose revenues or profits separately from News Corporation. With the 100 millionth account being created on August 9, 2006, in The Netherlands and a news story claiming 106 million accounts on September 8, 2006, the site reportedly attracts new registrations at a rate of 230,000 per day.”
Wow.
A recent survey showed that 57% of respondent executives view user-generated content as one of the greatest threats to existing business models. Why is that? “Because they can’t control user-generated content, and they only know how to make money when they are in control of people,” says Jason Calacanis in an email to Smooth Harold. “Over time they will learn you can make money when your not in control–but that will take years.”
No wonder. Not being in control is a scary thing, especially when trying to turn a profit.
[Thanks, Jason]
6 Pins has some nice examples of guerilla marketing up today. I especially like the above. Regarding the topic of Guerrilla Marketing, here a five reasons I didn’t include it on my upcoming Connect article about Viral Marketing:
That said, I really appreciate the creativity of most Guerrilla campaigns. United’s Ted Launch was one of the best examples of Guerrilla Marketing I’ve read about.
I’m 27. Married. And I have one little girl with one more (girl/boy) on the way due this October. I’ve been self-employed for over three years, I work from home, and I believe in God. Here are 10 things that scare/worry me at this point in my life: Continue reading…
On April 29, Microsoft will release their third flavor of 360 ice cream — the black Xbox 360 Elite. Let’s not be coy; the reason in adding a third, more expensive 360 is solely due to the existence of the $600 PS3. Since the inception of game consoles, prices have traditionally dropped with age, not increased. But If Sony can sell 3 million “supercomputers” in five months, why can’t Microsoft?
The Elite was largely criticized when it was announced last month and still is today. So at the dawning of its release, GamePro presents eight reasons why the Xbox 360 version 2.0 is anything but elite.
So reads Google Maps’ directions when traveling from New York to London. Good to know if your traversing the pond anytime soon…
ADVERTISEMENT: Since the concept of Search Engines has revolutionized the way of online business, the internet marketing as well as web site hosting providers are leading the way. Consequently the web design and hosting business is catching roots. Though web hosting companies are regarded as the providers of the web servers yet they offer broadband internet connections as well as facilitate their clients with free domain registration too. The high flying SEO firms advertise your web site on net and teach their clients about affiliate marketing techniques.
Lon Safko has created one of the coolest, most efficient business models I’ve ever seen. He sells paper model designs to kids for $10 on his Yahoo! store.Here’s how it works: a kid logs on the site, selects a structure he wants to build, buys the pdf file using Mommy’s credit card, prints off the design, and builds it in under an hour using only paper, Elmer’s Glue, and scissors. Lon then makes off like a bandit only having to pay server fees and the cost of contracting new paper designs (if any). He markets the site using good ole fashion PPC arbitrage and proper SEO.Sweetness! Forget these fleeting, unproven “Web 2.0” companies. Money 1.0 for the win.
[via Scobleizer]
AOL launched a new tech blog on March 20 called Switched. In case you didn’t know, AOL also owns Engadget, the world’s largest tech blog that just so happens to be the world’s “most popular blog” according to Technorati in terms of linkage. Sources close to Smooth Harold report that Switched is even being funded better than Engadget in terms of salaried individuals despite having zero traffic (read: no ad sales). Yeah, that makes a lot of sense.
Venture with me — if you will — into the mind of one of the slowest internet dinosaurs in existence. “CEO: Okay, Switched spearhead. You think we should start a new tech blog even though we already own the number one tech blog that’s also the most visited weblog in the world? Okay. But won’t that cannibalize our traffic, at least with the non-tech savvy crowd (because you and I both know Engadget will continue to be the best tech blog unless we suffocate it)? And where Switched isn’t cannibalizing our efforts, won’t we just be wasting money rather than reinvesting into Engadget to further secure its dominance? No? Okay, I’m sold. I don’t know why we didn’t think about this before. Matter of fact, didn’t CNN.com just launch a new world news website to compete with itself? No? Well, they should have.”
Way to support your $25 million purchase of Weblogs Inc, AOL. Your CEO should be fired for letting this thing even see the light of day. I’m amazed by the stupidity and behind the scene agendas that are going on here. Peter Rojas and Ryan Block must be reeling from this mediocre move.
Well, this has to be the coolest list of lifehacks, productivity tips, and stress releivers I’ve seen in a long time. Some of my favs: Synchronize recurring events, put all of your home access points on a single key, outsource your chores to the local neighbor kid for $10, avoid traffic, use autopay, let the phone ring, say “no,” and keep lists (or send yourself notes). Get that!
First off, my heart, thoughts, and prayers go out to the families of 33+ dead from the Virginia Tech shooting today. It’s just a horrible tragedy; the worst shooting (not just at a school) in US history.
The BBC has compiled a piece on how the massacre unfolded on the internet, including a cryptic email blast sent out to all students that encouraged them to “stay put” and “avoid windows.” The article also includes a first hand instant message conversation between two brothers, one of which survived in a classroom where the shooter killed 9 out of the 15 individuals in the room, including the teacher.
Expect significant repercussions in university security.
Friend, colleague, and referral ninja extraordinaire Chris Knudsen outlines six ways to become a better salesmen, Zig Ziglar not required. He writes: “Bottom line: solve problems, sell benefits not features, sell value, show value, listen, educate, have empathy and build real relationships. By doing these things correctly, I promise you will see a dramatic increase in your sales.”
I especially like Chris’s counsel to ask good open-ended questions that show the client you’re thinking about their pain areas and how to improve their business.
USA Today: “Vonage has finally confirmed what many had feared: The embattled Internet phone company has no ‘workaround’ in hand to sidestep Verizon’s patented Internet phone technology… While Vonage has studied methods for designing around the patents, removal of the allegedly infringing technology, if even feasible, could take many months to fully study and implement.”
So unless a judge grants Vonage a permanent stay in light of the Verizon VOIP lawsuit, the company will most likely go under. At least for a few months, and I can’t wait that long without an office number.
Any other Vonage customers out there following the news?
Snarky headline aside, Seth Godin — marketing author extraordinaire — got clever with his upcoming book tour and will make a fortune from it (further solidifying his staunch marketing prowess). He’ll also avoid being stuck in Fargo, North Dakota sans book sales in the process.
Here’s how it works: if a state populace raises at least $25,000 in pre-purchased books (his new one), Seth will come and speak free of charge to local residents. Grass root ninjas Matt Reinbold, Phil Burns, and Jason Alba have put together an impressive local campaign that’s sure to bring the acclaimed author to Utah. If interested, click here for the salient details on how to participate, or pledge your $50 now.
See also: Seth at Google HQ discussing what I believe to be his best work, All Marketers Are Liars (It’s the storytelling, stupid.)
[Thanks to all who sent this in]
Not to deflect the well deserved negative press surrounding Pay Per Post, but these are the real schmucks. Alibi Network is in the business of lying. They sell lies for a living, or more specifically “excuses for discreet relationships and extramarital affairs.” Brilliant! Clients pay the company to cover for them via professional sounding phone calls, collateral, etc. Just listen to this ridiculous use case from their FAQ:
“Ann is our client and she has an extramarital affair. It is a short-term discreet encounter and Ann does not want to break her marriage and disappoint her children over it. Obviously, Ann needs an alibi to justify her absence over weekends. Therefore, she contacts Alibi Network each time she wishes to spend time with her partner. Ann accesses our website and chooses an alibi that would best suit her situation (e.g. seminars, conferences, trade shows, etc.). After we receive all the information (e.g. date of the alibi, type, delivery method) we analyze several possible alibis.
As soon as Ann chooses a 3 day Computer Seminar and the delivery method (e.g. either an email, fax, print out from our website, telephone call or mail) and the payment is received, Alibi Network will deliver the alibi to Ann. A detailed course syllabus of the seminar along with the certificate of completion is also available!”
Whoa. That was a close one, Ann. Good thing you paid extra for that bunk certificate. That’d be cool if actual demand wouldn’t sustain this; sadly, I think Alibi Net will do just fine.
“What do you want to be when you grow up, Billy? I wanna sell lies for a living. Yeah!!!”
[via Scott Lemon]
Help menu from iSquint by way of Flickr.
From Lee Iacocca‘s book Where Have All the Leaders Gone?: “The President of the United States is given a free pass to ignore the Constitution, tap our phones, and lead us to war on a pack of lies. Congress responds to record deficits by passing a huge tax cut for the wealthy (thanks, but I don’t need it). The most famous business leaders are not the innovators but the guys in handcuffs. While we’re fiddling in Iraq, the Middle East is burning and nobody seems to know what to do. And the press is waving pom-poms instead of asking hard questions. That’s not the promise of America my parents and yours traveled across the ocean for. I’ve had enough. How about you?”
[via Kottke]
In case you didn’t know, Nintendo has been on a storm over the past year (I’m a big fan). Their stock has doubled over the past 12 months thanks to their nifty little DS handheld and motion-sensing Wii console.
So in commemoration of Letterman’s 60th birthday, Nintendo sent the late-night host a candid and personalized letter along with 2 handhelds and games that it’s pitching to an older generation, all with an insane amount of message consistency. The letter copy is far from the bloated stuff PR peeps normally send. Have a look for yourself.
Assuming Dave’s publicists personally delivers the loot, I’d be surprised if Letterman doesn’t name drop the product on his show. So let’s recap how to earn quality free media:
Despite being a celebrity, people still love free personalized goodies. Everyone has a flattering point. Make sure you product or service can do that, and it will be a lot easier to get free coverage.
The Chinese government will begin regulating the number of hours that minors spend playing online games starting April 15. The new law requires national game providers to install anti-addiction software that warns under-18 gamers when they have played longer than three hours a day, what the government considers a “healthy” level.
Gamers that continue to play above the three-hour mark will only receive half the normal points up to five hours. After the five-hour mark, players receive zero points in addition to an annoying message every 15 minutes that reads: “You have entered unhealthy game time, please go offline immediately to rest. If you do not, your health will be damaged and your points will be cut to zero.”
Keeping in mind I’m no World Of Warcraft player, the “three hours a day will keep the doctor away” system seems generous, especially for youngsters. My democratic roots from an American upbringing, however, take issue with the whole government mandate thing. It just doesn’t feel right.
When I’m not helping companies flex their web muscle, I enjoy writing. I got my start as a independent blogger here on Smooth Harold. From there I started a few other blogs which later secured professional gigs on larger blogs and traditional websites/magazines. But I’ve been spoiled as a blogger as I’ve never had to deal with editorial overrides until recently. In case you didn’t know, bloggers ARE the editors for virtually every online publication. We decide the headline, angle, tone, image, and word use. It’s rather liberating. 🙂
I wrote my first “non-blog” article late last year. The editor kept my headline and whatnot, only changing a few words here and there. The changes were very minor and even added some clarity, so I didn’t mind. A few articles later, a different editor at another publication restructured a few sentences of mine after I sent in my final draft. Though I disagreed on a few of his changes, for the most part, I was fine with them. Especially his copy edits to the headline which were better than my original. So it was all good.
Today, however, I sent in an article that was getting published in a few hours. I really liked my tone, word selection, and to an extent, my okay-headline. Shortly after, my editor (read: boss) sent back a radically and controversially angled version. I wasn’t quite sure what to do, and to make matters worse, I disagreed with the new-found premise. His headline was sure to foster more link-bait, but at the expense of what I thought was “a stretch” of a story. I sent back my differing thoughts to which a compromise was made. I then updated my story under his direction adding additional clarification to his edit, and the article went live.
After reading the my piece in published form, I went back and decided that I liked my original piece better with its accompanying angle and tone. In hindsight, I think it would have been better received. The take-away of all this? It’s nice to have your cake and eat it too as an experienced craftsman. Any Smooth Harold readers out there ever experienced the same? I suppose I should have seen this coming, as paying clients always have the last word, despite your creative opinion.
…Though I’m not sure how effective of an ad it is. Click for the full hi-res spot. Sony’s agency gets bonus points for the soundtrack.
[via email; Thanks, Robert]
Well this is rare; an ambidextrous switch-pitcher. NY Times has the scoop: “Venditte (pictured) is believed to be the only ambidextrous pitcher in N.C.A.A. Division I college baseball, the ultimate relief specialist. A junior, he throws left-handed to lefties and right-handed to righties, and effectively… Against Nebraska last year, a switch-hitter came to the plate right-handed, prompting Venditte to switch to his right arm, which caused the batter to move to the left-hand batter’s box, with Venditte switching his arm again.”
It’s looking like MLB could see its first legitimate switch-pitcher. Theoretically speaking, the dude could pitch twice as many games as the other guys. Crazy.
