Blake Snow

content advisor, recognized journalist, bodacious writer-for-hire

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Airborne settles false advertising suit for $23M. So who got duped?

Airborne is fraudulentThanks to Good Morning America, we now know that the popular Airborne cold remedy is nothing more than an “extraordinarily expensive Vitamin C delivery system.” A placebo.

The Alka-Seltzer-like mixture originally claimed to be the “miracle cold buster” that could “get rid of most colds in 1 hour.” The company has since watered down those claims, obviously to avoid further litigation.

For the record, I purchased one pack of Airborne last December for $5 after sworn testimony from friends and family. Had it not been for the press, I would have continued using it, however, proving that placebos and popular belief are a powerful combination — enough to “cure” the common cold even.

So lets hear it: who got duped? C’mon, out with it.

NOTE: The class-action suit entails customers with proof of purchase to be refunded for any Airborne they have ever bought. Those without proof of purchase will be reimbursed for up to 6 packages (PDF claim).