EDGE: 5 Ways to Jumpstart Atari
Much like a stolen car, Atari has been gutted and sold for its parts over the years. It has changed ownership numerous times since its formation in 1972 and was recently delisted from the NASDAQ stock exchange amid near-financial ruin. It’s embattled, confused, and has few prospects other than its recognizable name. So how can the world’s first videogame publisher turn itself around? Here are five common sense ways: