Blake Snow

writer-for-hire, content guy, bestselling author

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Typography: A case for function over design

Speaking of typography, the introduction to Designing with Type provides an important lesson for anyone using copy to produce a word document, which is everyone these days.

“Technology has not changed how we read. There are twenty-six letters and we still read them from left to right, one line at a time. So while typesetting methods, typeface designs, and fashions in typography layout may continue to evolve, we must never lose sight of two facts: type is still meant to be read, and typography, by its very nature, is a conservative art.”

When it comes to designing with fonts, readability is paramount. For anyone still using heavy amounts of 10 point tiny text because “it looks cleaner,” you’re stuck in the past (circa 1999-2001 to be exact).