My attempts to be a shoe designer (with a reply from Nike)
As a young boy, I used to dream about being a shoe designer for Nike. Something about “tennashoes” always fascinated me. I loved sports and I guess I really believed or wanted to believe that my kicks could help improve my athletic performance. So I drew shoes.
I entertained and acted upon that dream from grade school to my late middle-school years. I would seclude myself in the corner of my shared room and draw shoe mockups with only a pencil. I must have gone through dozens of notebooks. Finally, when I was about 11 or 12 and through my own initiative, I decided to look up Nike’s corporate address and send them my work.
I stuffed a fat, borrowed-from-my mother envelop with at least 50-80 of my best designs. They were even cut out in shoe shapes and included basketball, baseball, football, cross-training, tennis, and running designs. I slapped on what was then much cheaper postage and sent it along with my employment dreams to Nike headquarters in Beaverton, Oregon.
A few weeks later, I received a rejection letter from Nike, which contained all of the designs that I sent in. They thanked me for the drawings and while informing me that they had “an in-house design team” said I should keep up the good work. The company also applauded my efforts and provided words of encouragement in whatever career I would end up pursuing.
Although I don’t work for Nike, and I’m not in the shoe industry, I am fortunate enough to be living a creative dream. As an independent writer and consultant, I help create stories, narratives, and editorial calendars. I help review ideas, identify voice, and see products, campaigns, and user experiences engineered to completion. I am thankful for all those that have helped and supported me along the way, and wish to do the same for anyone I come in contact with.
I guess Nike’s motto has always been my own: Just Do It.
9 Comments
I remember the letter you got from Nike. I think it is still in your file folder (Blake’s stuff) which I think I gave to you already. I was shocked and awestruck. You did this all on your own. Pretty bold for a 12 year old. I think they should have given you a pair of shoes, also. MOM
I love the new narrow ad for Griffio. And the slogan. Runs in our family, doesn’t it? Neat, to the point, slogans. No gimmicks, just design, is great! MOM
Wow, wanting to be a shoe designer is one of the best kid dreams I’ve heard of. When I was a small kid I wanted to be a priest then a paleotologist.
I also remember! They were some good designs. ITs like the orange “Bo Jackson’s” we had as a kid. We modeled the designs around those.
C Lawson
Nike called me about putting you over their design team but I said you were too young and had to finish school! I also indicated that you could move to their corporate headquarters only if you were the CEO. The CEO at the time (I forget his name) wouldn’t give up his job for you! They made a mistake. DAD
Hi
I googled the many ways to cut shoes and I got on this website.
I have a design and trying to make my dream reality, but it is so expensive to buy moulds.
Can you maybe please help me?
Thanks
Carmen
i live in Ghana in Africa where there is no shoe designing school around. can u help me plz
HI,
Im 13 and I want to be a clothing and accessory designer. I have a few designs I want to send into guess . I also wrote an email but haven’t been replied . I don’t know where to send in my designs.
Please help
I remember when you used to design shoes. You would just sit there and draw and draw and draw. I also remember looking at the drawings and thinking, “Wow, those are so detailed. And small.” I never knew you actually sent Nike your designs, though. That’s pretty neat. It’s too bad the company didn’t at least send you a real pair of shoes for free or something. At least they could’ve done that. Or they could’ve arranged for you to visit the place.